【正文】 際化大公司全面接軌，實現(xiàn)國際化的效率和效益，大大提升了海爾集團(tuán)國際競爭力。海爾實施 的業(yè)務(wù)流程再造包括以下幾個方面：(1)觀念再造傳統(tǒng)的生產(chǎn)觀念是按計劃生產(chǎn)，而在電子商務(wù)時代，企業(yè)直接面對消費者，決定市場的已不再是企業(yè)，而是用戶。(2)機(jī)制再造海爾實施“物流革命”的實質(zhì)是建立在以“市場鏈’’為基礎(chǔ)的業(yè)務(wù)流程再造，OEC(Overall Every Control And Clear)是海爾獨創(chuàng)的有效管理模式?！叭崭摺笔侵该咳諏ふ也罹?，以求第二天做得更好，正是這一點推動著管理運作過程使企業(yè)處于不斷向上的良性循環(huán)中。D一研發(fā)、HR一人力資源開發(fā)、CR客戶管理)和保證定單實施的基礎(chǔ)支持流程3T(TCM一全面預(yù)算、TPM一全面設(shè)備管理、TQM全面質(zhì)量管理)?！傲憔嚯x”指的是海爾在拿到用戶的定單需求后，以最快的速度滿足用戶的需求?！傲銧I運資本’’就是零流動資金占用。企業(yè)可以在最短的時間內(nèi)了解客戶在營銷和使用產(chǎn)品過程中遇到的問題，并幫助客戶及時解決，從而大大提高銷售業(yè)績和客戶滿意程度。物流系統(tǒng)只有具有良好的信息處理和傳輸系統(tǒng)，才能快速、準(zhǔn)確 地獲取銷售反饋信息和配送貨物跟蹤信息，從而大大提高物流企業(yè)的服務(wù)水平，贏得客戶信賴，并可不斷降低物流成本。數(shù)據(jù)庫是信息系統(tǒng)的基礎(chǔ)，不僅要與企業(yè)運行的任何系統(tǒng)完全兼容，還要具有可擴(kuò)容性以滿足業(yè)務(wù)增長需要。其次，企業(yè)可以開發(fā)和應(yīng)用新的計算機(jī)軟件。海爾在信息化建設(shè)方面所做的工作如下所述： 海爾集團(tuán)投資成立了電子商務(wù)有限公司，全面開展面對供應(yīng)商的B2B業(yè)務(wù)和針對消費者個性化需求的B2C業(yè)務(wù)。各大城市的網(wǎng)上訂購的用戶可以在兩天內(nèi)拿到自己需要的產(chǎn)品并獲得零距離的全天候服務(wù)。目前通過海爾的采購平臺，所有的供應(yīng)商均在網(wǎng)上接受訂單，使下達(dá)訂單的周期從原來的7天以上縮短為1小時內(nèi)，而且準(zhǔn)確率達(dá)100％。專業(yè)化、網(wǎng)絡(luò)化、信息化、規(guī)?；恼嬲饬x上的第三方物流企業(yè)還很少。為加快我國第三方物流業(yè)的發(fā)展，縮小與發(fā)達(dá)國家的差距，本文認(rèn)為 可以采取以下幾項措施。通過加強(qiáng)現(xiàn)代物流知識的宣傳，讓人們認(rèn)識到現(xiàn)代物流業(yè)的發(fā)展、供應(yīng)鏈管理系統(tǒng)的建立對企業(yè)發(fā)展，乃至對全社會降低流通成本和交易費用，增加利潤，提高企業(yè)競爭力的獨特作用，使生產(chǎn)企業(yè)轉(zhuǎn)向選擇更為專業(yè)的“第三方物流’’服務(wù)方式。Founded in 1984, the Haier Group has been dedicated to innovation and creating a world famous brand over the past 26 a small collective plant on the verge of bankruptcy, it has now grown into an international group which has more than 70,000 employees around the globe and realizes a turnover of billion yuan in has risen to be the world’s brand of consumer addition, it was selected as one of the world39。Haier aims to create a world famous brand in the age of the Internet, which features satisfying the personalized needs of users in a short such a business needs is largescale customization rather than massive this opportunity provided by the Internet, Haier addressed this challenge and actively explored and practiced the “Winwin Mode of IndividualGoal Combination”.Through “Inverted Triangle” organizational innovation and “End to End” ZZJYT construction, it realized the transformation from “selling products” to “selling services” and fostered differentiated and sustainable petitive ——海爾累計申請專利1萬多項，居中國家電企業(yè)榜首，并率先實現(xiàn)國際標(biāo)準(zhǔn)的零突破。D advantagesThe Haier’s patent applications total over 10,000ranking first among Chinese home appliance takes the lead to make breakthroughs in international participated in the drafting of 61 international standards, 27 of which have been issued and pany boosts the export of the entire industry chain through standard ——海爾在國內(nèi)市場有強(qiáng)大的市場營銷網(wǎng)絡(luò)優(yōu)勢，并與互聯(lián)網(wǎng)進(jìn)行充分的融合，以“零距離下的虛實網(wǎng)融合”創(chuàng)出第一時間滿足用戶第一需求的競爭力?！癙ractical network” refers to the marketing network, logistic network and service network, which helps realize the quickest , a lot of worldnoted brands missionHaier to manage part or all of their sales in the meantime, Haier utilizes their channels overseas to sell its resource exchanges, Haier speeds up the pace of entering the world “即需即供”——改變傳統(tǒng)企業(yè)以產(chǎn)品為中心的發(fā)展模式，實施以用戶為中心的即需即供大規(guī)模定制，實現(xiàn)了“零庫存”和“零應(yīng)收”。In future developments, to meet demand in the era of the Internet, Haier will place emphasis on UHome integration, try to control the say on patent standards, further improve global marketing networks and create more user , the pany will integrate worldwide Ra