市場營銷_the_capabilities_of_market_driven_organizations-預(yù)覽頁
【正文】 LOGO Future Needs for Capabilities ? Technology is changing fast,and the exchange relationship is purely transactional. Treacy and Wiersema(1993) make the case that superior strategies are based om delivering customer value in one of the three distinct ways: ? Operational excellence—— minimize overhead and internal transaction costs and manage close links to customers and channel partners。t improve it The final step in the improvement program is to decide which key performance indicators(KPIs) to monitor. For each KPI there are periodic measurement and a series of timebased targets to reah,so problems and and shortfalls can be quickly recognized and corrective action taken. Thank You!
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