【正文】 re than 7,000 soft drinks are sold in Japan by 500 manufacturers ? Vending machines account for 50% of soft drink sales Company information ? Coke is the market leader in Japan ? Japan is a very profitable market for Coke (potentially the most profitable) ? Maintains 900,000 vending machines, 2x the number of petitors Products ? Coffee drinks, green tea, black tea, milk/yogurt drink ? Coke offers 5 brands with 60 flavors。 by 1895 Coke was sold in every . state 1900s1920s ? Coke sells in Cuba, Jamaica, Bermuda, the Philippines, Puerto Rico, and Europe by 1916 ? First bottling franchise established in 1901 ? Repositions Coke as nonmedicinal product ? Coke bottle invented in 1916 ? Devotes personnel to maintaining good relations with bottlers in 1922 ? Establishes pioneering market research agency 1930s1960s ? Advertising targets minorities starting in 1950s ? World War II catapults Coke into world market, creating first . multinational ? Fanta innovated by Coke in Germany, driven by ingredient constraints during WWII ? Opens 1520 plants worldwide during 1950s ? Merges with Minute Maid in 1960 ? Merges with Duncan Foods in 1964 ? Acquires Belmont Springs Water Co. in 1969 ? Expands product line in response to PepsiCo petition in 1960s – Fanta in . in 1960 – Sprite, Tab, Fresca introduced – Diet versions introduced 1970s1980s ? Acquires AquaChem (desalting machines) in 1970 ? Acquires Taylor Wines and other wineries in 1977 ? Introduces Coke in Russia and China in 1970s ? Acquires Columbia Pictures in 1982 for $750 million ? Reformulates Coke ? in 1985。 Poor’s Registar Name Role Japan experience Douglas N. Daft ? CEO and Chairman SENIOR MANAGEMENT ? President and COO James E. Chestnut ? EVP, Operations Support Charles E. Frete Gary P. Fayard ? SVP and CFO Joseph R. Gladden ? EVP and General Counsel Carl Ware ? EVP, Head of Global Public Affairs and Administration ? SVP, Chief Marketing Officer Stephen C. Jones Coke has a diversified team of senior managers. Used to head Japan Jack L. Stahl ? EVP, President of Greater Europe Used to run marketing in Japan COKE STOCK PRICE COMPARISON – . 01 , 0 0 02 , 0 0 03 , 0 0 04 , 0 0 05 , 0 0 01980 1981 1982 1983 1984 1985 1986 1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999Oct00CocaCola Co. Beverages (nonalcoholic) Samp。 Coke benefited from growth, improved cash flows and increased owner value。 Cok e m ai ntai ns 9 30, 000 v e nd i ng m ac hi nes i nJ apa n, ov er t w o ti m es i ts near es t c om peti t or? Lev er ag es ac qu i s i ti ons to ex pa nd di s tr i b ut i on c a pab i l i t i es– Ac qui r ed Kan ebo F oo ds ’ v en di n g m ac hi ne o per at io ns i n 19 96, inc ludi ng 26, 000 m ac hi nes and 250 em pl o y e es? Lev er ag es l oc a l b ottl er s to s et up hi g hl y f unc ti ona l d i r ec t d i s tr i b uti on s y s t em– Al l i a nc es w i th 1 7 b ottl er s i n J a pan– 5% eq ui t y i nt er es t i n Co c a C o l a W es t J apa n, l ar ges t J ap an es e bo ttl erRamp。 aggressive approach to finance and marketing ? Compensation is petitive ? Japan is seen as strong progression path and top talent is sent there – CEO used to head Japan – Chief of Marketing used to run marketing in Japan ? Lack rotation of top Japanese people – Still has “ugly American” syndrome – Senior Japanese feel out of place, experience glass ceiling and do not get high positions in Atlanta ? Strong munity feel to Coke – Holds conventions for bottlers – Distributed bottlers magazine ? Some degree of tension with local staff – Almost 10% of Japan office is foreigners ? Culture not “appropriate” but effectively translated – Winners allowed to be aggressive