【正文】 er 有限服務(wù)零售商fullservice retailer 全方位服務(wù)零售商micromarketing 微營銷chain store 連鎖店franchise 特許經(jīng)營franchisor特許經(jīng)營出讓人franchisee 特許經(jīng)營受讓人nonstore retailing 無店鋪零售wholesaling 批發(fā)merchant wholesaler 商業(yè)批發(fā)商broker 經(jīng)紀(jì)人agent 代理商promotional campaign 促銷活動(dòng)campaign theme 活動(dòng)主題slogan 標(biāo)語promotion 促銷promotion mix 促銷組合advertising 廣告personal selling 個(gè)人推銷publicity 宣傳sales promotion 銷售推廣mass media 大眾媒體coupon 贈(zèng)券refund 現(xiàn)金退回centsoff offer 免零頭特價(jià)contest 競(jìng)賽pointofpurchase display 銷售現(xiàn)場(chǎng)陳列free sample 免費(fèi)樣品push strategy 推動(dòng)策略pull strategy 拉引策略product advertising 產(chǎn)品廣告institutional advertising 企業(yè)廣告informative advertising 告知性廣告persuasive advertising 說服性廣告reminder advertising 提醒性廣告Not sold on sales?‘Hi, I work in sales.’ not a great conversation opener, is it? Not like being a fighter pilot or a director of Medecins sans Frontieres, for example. Unfortunately, a job in sales can’t quite shake off its unglamorous image or associations with something rather dishonest. This all means recruitment problems for graduate employees. On the other hand, marketing – a less direct way of selling a product – is rather more popular as a career choice, and sounds better at dinner parties. Why? Susan Stevens, head of HR at Toshiba, believes that marketing ‘retains an air of glamour’ and that graduates ‘expect to work on creative campaigns with PRs and lots of jollies’. But, on the other hand, sales means ‘doortodoor work and cold calling’. Yet this image is misleading. Sales professionals in the UK outnumber people in marketing by about 200,000. This is partly because those who do fall into sales work realize it isn’t anything like as awful as the myths suggest.Stevens says that Toshiba recently had to market its graduate scheme as a sales and marketing programme because ‘we knew sales alone wouldn39。不是嗎?至少聽起來不像戰(zhàn)斗機(jī)飛行員或是無國界醫(yī)師組織的理事那么神氣。 原因何在?東芝電器公司的人力資源部經(jīng)理蘇珊在英國，從事銷售職業(yè)的人數(shù)比營銷人員多出大約20萬人。去年，多數(shù)招進(jìn)來的員工選擇了銷售，包括營銷專業(yè)的畢業(yè)生羅斯” 畢業(yè)生們對(duì)銷售工作不感興趣，其部分原因是人們不把從事銷售看成體面的職業(yè)。我向來以為營銷工作看起來更誘人，事實(shí)上它不是我原先所想象的那樣充滿生機(jī)。真是妙不可言!”寶潔公司的銷售總監(jiān)湯姆shake off擺脫，例如：shake off responsibility擺脫責(zé)任。(4) sales means doortodoor work and cold calling銷售意味著挨家挨戶推銷，進(jìn)行不期而至的拜訪或撥打不期而至的電話。這里指該公司為了廣納人才，迎合畢業(yè)生青睞營銷輕視銷售的想法，把招聘計(jì)劃投機(jī)地命名為 “營銷和銷售”，先把畢業(yè)生吸引進(jìn)來，然后再逐漸把他們吸引到銷售部門來。 “這里有一個(gè)你會(huì)喜歡的， ”他說，服用頂?shù)糁弧?（ 1 ）__________的。索尼把其客戶的心情39。 “有什么比擁有一個(gè)品牌的人想要的，因?yàn)橄闼氖褂酶脝幔?”ScentAir第一次開始把這種態(tài)度成瓶（ 3 ） ___________ 。您可以控制??與撥號(hào)的實(shí)力。銷售在上半年增長(zhǎng)45 ％安裝一個(gè)ScentAir設(shè)備后。 “嗅覺比其他一切組合在購買了較大的影響。A. where the odour of wafflecones were released into the air to encourage visitors to an outoftheway ice cream shopB. that his grandmother used to make C. which typically includes more than six smells D. whose recentlyintroduced cell phone keypad was lavenderscented E. when it began twelve years ago F. why so many panies are now associating brands with a scent G. who walk around reception will get a whiff of a chocolate chip cookie凡華夫筒的氣味被釋放到空氣中，以鼓勵(lì)游客失的路一家冰淇淋店， B. ，他的祖母用來做，其最近 推出手機(jī)鍵盤被薰衣草香味BGECAF