李寧公司國際營銷策略研究-預覽頁
【正文】 [8]王志麗. 李寧營銷策略與創(chuàng)新[J].中國商貿,2010,(6).[9]譚華 夏萬峰. 李寧運動品牌營銷策略分析[J].中國商貿,2010,(9). [10][M].北京：新華出版社，2007.[11]李鴻煊 趙 波：，2004 年第2 期:14～15[12]孫艷黎 徐國根:08 ,2008 年2 月(上甸刊):193～194文檔來自于網(wǎng)絡搜索[13]孟雅麗:,2008 年第3 期:70～73[14] [J],商場現(xiàn)代化,2007,(022). 版權申明本文部分內容，包括文字、圖片、以及設計等在網(wǎng)上搜集整理。個人收集整理 勿做商業(yè)用途畢 業(yè) 論 文某企業(yè)國際營銷策略地研究系 部 ?！? 業(yè) 姓名 班 級 學 號 指 導 教 師 2012年 5月[摘 要]隨著多年來中國經濟地高速發(fā)展，、品牌地小國，面對世界著名品牌每年幾十億美元地銷售量，就要全面充分地掌握我國體育用品市場地行業(yè)發(fā)展趨勢及其規(guī)律，也要積極研究競爭對手地成功之處，取長補短，樹立品牌競爭意識，采取正確地營銷戰(zhàn)略，差異化定位，[pick to] as for many years the rapid development of China39。版權為張儉個人所有This article includes some parts, including text, pictures, and design. Copyright is Zhang Jian39。Reproduction or quotation of the content of this article must be reasonable and goodfaith citation for the use of news or informative public free information. It shall not misinterpret or modify the original intention of the content of this article, and shall bear legal liability such as copyright.。除此以外，將本文任何內容或服務用于其他用途時，須征得本人及相關權利人的書面許可，并支付報酬。 Brand petition。s economy, the sports industry has bee the new economic growth point. But China sporting goods industry at present is the great powers of production, the brand to small, face the world famous brand sales of billions of dollars a year, our sports product enterprises with giant operations or almost children. Li ning pany to market pattern over the top of the walk, we should fully fully grasp our country sports supplies market development of the industry trend and its law and recognize that sports goods market petition. At the same time, also want to study actively petitor successful place and plement each other, establish brand petition consciousness, to take the right marketing strategy, the differential positioning, with the national characteristics of the international brand 文檔來自于網(wǎng)絡搜索[關 鍵 詞] 品牌文化；品牌競爭；營銷戰(zhàn)略[off key words] brand culture。s personal ownership.用戶可將本文的內容或服務用于個人學習、研究或欣賞，以及其他非商業(yè)性或非盈利性用途，但同時應遵守著作權法及其他相關法律的規(guī)定，不得侵犯本網(wǎng)站及相關權利人的合
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