李寧公司國(guó)際營(yíng)銷策略研究-預(yù)覽頁(yè)
【正文】 [8]王志麗. 李寧營(yíng)銷策略與創(chuàng)新[J].中國(guó)商貿(mào),2010,(6).[9]譚華 夏萬(wàn)峰. 李寧運(yùn)動(dòng)品牌營(yíng)銷策略分析[J].中國(guó)商貿(mào),2010,(9). [10][M].北京：新華出版社，2007.[11]李鴻煊 趙 波：，2004 年第2 期:14～15[12]孫艷黎 徐國(guó)根:08 ,2008 年2 月(上甸刊):193～194文檔來(lái)自于網(wǎng)絡(luò)搜索[13]孟雅麗:,2008 年第3 期:70～73[14] [J],商場(chǎng)現(xiàn)代化,2007,(022). 版權(quán)申明本文部分內(nèi)容，包括文字、圖片、以及設(shè)計(jì)等在網(wǎng)上搜集整理。個(gè)人收集整理 勿做商業(yè)用途畢 業(yè) 論 文某企業(yè)國(guó)際營(yíng)銷策略地研究系 部 ?！? 業(yè) 姓名 班 級(jí) 學(xué) 號(hào) 指 導(dǎo) 教 師 2012年 5月[摘 要]隨著多年來(lái)中國(guó)經(jīng)濟(jì)地高速發(fā)展，、品牌地小國(guó)，面對(duì)世界著名品牌每年幾十億美元地銷售量，就要全面充分地掌握我國(guó)體育用品市場(chǎng)地行業(yè)發(fā)展趨勢(shì)及其規(guī)律，也要積極研究競(jìng)爭(zhēng)對(duì)手地成功之處，取長(zhǎng)補(bǔ)短，樹立品牌競(jìng)爭(zhēng)意識(shí)，采取正確地營(yíng)銷戰(zhàn)略，差異化定位，[pick to] as for many years the rapid development of China39。版權(quán)為張儉個(gè)人所有This article includes some parts, including text, pictures, and design. Copyright is Zhang Jian39。Reproduction or quotation of the content of this article must be reasonable and goodfaith citation for the use of news or informative public free information. It shall not misinterpret or modify the original intention of the content of this article, and shall bear legal liability such as copyright.。除此以外，將本文任何內(nèi)容或服務(wù)用于其他用途時(shí)，須征得本人及相關(guān)權(quán)利人的書面許可，并支付報(bào)酬。 Brand petition。s economy, the sports industry has bee the new economic growth point. But China sporting goods industry at present is the great powers of production, the brand to small, face the world famous brand sales of billions of dollars a year, our sports product enterprises with giant operations or almost children. Li ning pany to market pattern over the top of the walk, we should fully fully grasp our country sports supplies market development of the industry trend and its law and recognize that sports goods market petition. At the same time, also want to study actively petitor successful place and plement each other, establish brand petition consciousness, to take the right marketing strategy, the differential positioning, with the national characteristics of the international brand 文檔來(lái)自于網(wǎng)絡(luò)搜索[關(guān) 鍵 詞] 品牌文化；品牌競(jìng)爭(zhēng)；營(yíng)銷戰(zhàn)略[off key words] brand culture。s personal ownership.用戶可將本文的內(nèi)容或服務(wù)用于個(gè)人學(xué)習(xí)、研究或欣賞，以及其他非商業(yè)性或非盈利性用途，但同時(shí)應(yīng)遵守著作權(quán)法及其他相關(guān)法律的規(guī)定，不得侵犯本網(wǎng)站及相關(guān)權(quán)利人的合
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