【正文】 an to focus on customers’ satisfaction. 17 American business emphasizes on individual. They pay great attention to the personal development. They bring the petition and chances to employees. Everyone is under huge pressure and face great opportunities with short employment, quick promotion and large pensation difference. Every one tries his best to have best performance. As a result, people’s potentials are brought into a full day. This kind of management is an effective way to use employees’ talent. On the base of this, Haier created a wellknown management method, which is called “OEC” (Overall every control and clear). According to “OEC”, everything should be done and every object should be used well. Everyone’s responsibility is very clear. Each employee know clearly that what he should be done, how much he should do, which standard he should follow and what result he should reach everyday there is a kind of board hung on in the workshop, which used to descript employees’ responsibility and the scores they get by fulfilling these responsibility. Those score is connected with the employee’s salary. This management method not only cuts down waste and loss, but also makes responsibilities and performance clearly. 19 American panies pay more attention to attract talent people to work with them. They treat every employee equally and offer fair chances for their promotion. They connect employees’ performance with their pensation. Haier has a good performance in this field. For example, the employment and promotion method of Haier is “Do not judge the worth of a horse by merely looking at it. Let horses pete with each other.” Promotion depends on petition. Haier provides chances of promotion for every type of employee. If one is talent, he can be promoted from a technician to a senior engineer. If he thinks he is qualified to be a director, he could apply for the position. Also, if one is not fit to the position and fails to have good performance, he would also be replaced. 21 As for Compensation, it is mainly connected with employee’s capability and position. This is different from that of Chinese enterprises. In most Chinese enterprises, pensation is equal and seldom connects with personal ability and performance. This can not arouse the enthusiasm of employees. However, Haier is an exception. He connected pensation with job performance and market effects. For example, the pensation of staff in Ramp。 “Recreant will never have great achievements”. American people are used to looking into the future. They believe everything is possible, beggars can be riches. Continuous innovationThe spirit of innovation is deeply rooted in American people’s mind. Many modern inventions are invented in America, such as telephone, air plane, atom bomb, Internet, etc. Most of people who win the Nobel Prize are from American. Freedom and equalityFreedom is greatly advocated in America. No institution or individual can deprive of other individual’s freedom except administration institutions executing laws and regulations. American people also strive to equality. The concept of equality is shown in American people’s political, economical and social life. Meanwhile, American people treat others equally and emphasize pete with others fairly. Characteristics of American corporate culture InnovationUnder the effect of American individualism, one of the most monly shared values by American enterprise is innovation. Many panies treat it as a part of their wealth. According to Cocacola, innovation is at the heart of everything he does。 the second is to embrace change and challenge the status。 it not only focuses on technical innovation, but also on customer’s needs. Haier has two slogans: “Customer is correct for ever” and “Never says ‘No’ to market”. Haier listen to what the customer say, get to know the end users’ suggestions and demands, according to these it designs and manufactures new products. Take the case of washing machine for example. Some consumers plained the quality of Haier washing machine is not so good: the drain pipe is often stuck. After investigating, Haier found that the reason why the drain pipe was often stuck was that some peasants in Sichuan Province used the washing machine to wash sweet potato. Too much dirt and sand cause the problem. From this case, Zhang Ruiming realized the need for a washing machine to wash sweet potato. Therefore, he ordered relative department to develop a type of washing machine that can be used to wash sweet potato. After this kind of washing machine was invented, it was greatly weled in rural market. A new market is thus created by Haier. There are still many similar cases in Haier. From the above example, it is easy to know that the development of Haier depends on innovation, while its innovation bases on satisfying customer’s need. American enterprises are customeroriented and highly focus on quality. They believe that only when a business wins customer’s satisfaction and only when it is able to provide superior quality good and service, can it win in market petition and has longterm development. On the contrary, there are still many of Chinese panies neglect their customers and product quality. However, Haier has realized this matter and began to focus on customers’ satisfaction. Haier group has integrated this kind of corporate culture with its own. Zhang Ruiming, the president of Haier, set up the belief that “Emphasis on quality and create famous brand”. Haier set up three service objectives: “No product deficiency, no plaint from users, and no worry about service”. Haier also help customers to transport the goods to their homes. Its after sell service is in a high standard. Zhang names it “Haier’s started service”. The rule of service can be summed up as follow:One result: customer is satisfied.Two ideas: take away customer’s trouble, cut trouble to zero。 not miss anything while dealing with those problems customers mentione