外文翻譯--工業(yè)園區(qū)內(nèi)產(chǎn)業(yè)集群和區(qū)域品牌效應(yīng)分析-預(yù)覽頁
【正文】 sociate with Italian Milan and Paris. Say to the watch, immediately associate to Swiss. The brand is the enterprise intangible assets, regional brand name card. Brand, can effectively improve market share. Individual enterprise to build their own brand, need huge funds, however, industrial cluster enterprises through the overall strength and increase enterprise advertising investment group, easy to use, the effect of regional brand, so that every enterprise benefit. Regional brands including three factors: one, the regional characteristics. The industrial area is an important ponent of regional brand. Area is essentially an administrative division and geographic 4 concepts, generally with strong regional features, such as the geographical characteristics and resource advantage or cultural history origin and natural style, etc. Next, the connotation of the brand. A successful brand represents a specific product attributes, interests and values, personality, culture, customer group, etc. Three, industry strength. Industry strength formed the basic content of regional brand. Specific industry, the production scale of its product, market share, technology and quality level, industrial internal division and cooperation, the degree of strength level it reflected has positive correlation with regional brand influence. Third, the industrial clusters and regional brand effect Regional brand and industrial cluster exists between the mutual promotions and influence each other. On one hand, the formation of regional brand has obvious characteristic, it is the important achievements of industrial cluster development. Regional brand is formed along with the growth of industrial cluster. This is because of the enterprises and institutions connected through specialization and coordination and localization, both work into a single enterprise participation in overing the dispersion and market risk and uncertainty of hierarchical can avoid the low efficiency of enterprises. At the same time, these panies adopt flexible specialization production methods, through the petition and cooperation, mutual cooperation and plement, formation mechanism of learning and innovation to promote the development of region and the enterprise39。s hightech information industry clusters in siliconvalley, Wall Street39。如美國的硅谷高科技信息產(chǎn)業(yè)集群、華爾街的金融業(yè)、好萊 塢的娛樂業(yè)、加州的葡萄酒產(chǎn)業(yè)區(qū)等成為國家和地區(qū)經(jīng)濟(jì)持續(xù)增長的核心增長極。中國臺北的新竹科技工業(yè)園區(qū)、浙江特色工業(yè)產(chǎn)業(yè)區(qū)、廣東東莞的制造業(yè)基地等都呈現(xiàn)出旺盛的生命力。產(chǎn)業(yè)集群內(nèi)的企業(yè)和其他機(jī)構(gòu)往往都與某一產(chǎn)業(yè)領(lǐng)域相關(guān)， 這是產(chǎn)業(yè)集群形成的基礎(chǔ)。三是專業(yè)化分工與社會化協(xié)作。經(jīng)濟(jì)全球化過程中存在的集群區(qū)域與 20 世紀(jì)初存在的 傳統(tǒng)的地方集 7 群有了深刻的變化和發(fā)展，它對世界經(jīng)濟(jì)的影響不容忽視 。正是各個價值環(huán)節(jié)的地理集聚特性使得很多地方產(chǎn)業(yè)集群就成了全球產(chǎn)業(yè)價值鏈條中的一個從屬部分。 從發(fā)展方向看，高新技術(shù)集 群的控制力日益提高，產(chǎn)業(yè)集群向技術(shù)集群化方向演進(jìn)。 二、 產(chǎn)業(yè)集群的區(qū)域品牌效應(yīng) 我們對一個地區(qū)的認(rèn)識和記憶，常常與當(dāng)?shù)刈钣忻奶禺a(chǎn)有關(guān)。區(qū)域品牌包括 3 個要素 ： (1)區(qū)域特性。一個成功的品牌代表著一種特定的產(chǎn)品屬性、利益、價值觀念、個性、文化、顧客群體等 。 三、產(chǎn)業(yè)集群與區(qū)域品牌效應(yīng)的關(guān)系 區(qū)域品牌與產(chǎn)業(yè)集群間存在著相互促進(jìn)、相互影響的關(guān)系。同時，這些企業(yè)采取彈性專精的生產(chǎn)方式，通過競爭和合作，相互協(xié)作和補(bǔ)充，形成學(xué)習(xí)和創(chuàng)新機(jī)制，共同推動區(qū)域的發(fā)展和企業(yè)的持續(xù)創(chuàng)新。 區(qū)域品牌效應(yīng)可以從以下兩方面提高產(chǎn)業(yè)集群的競爭力：一方面，可以提升集群的整體形象。區(qū)域品牌作為產(chǎn)業(yè)集群的重要無形資產(chǎn)，在產(chǎn)業(yè)集群發(fā)展與轉(zhuǎn)型升級中均發(fā)揮著不可替代的重要作用，作為產(chǎn)業(yè)集群發(fā)展主體的企業(yè)與產(chǎn)業(yè)集群推動力量的地方政府應(yīng)在 9 明晰區(qū)域品牌效應(yīng)的基礎(chǔ)上，積 極探索區(qū)域品牌管理的思路與對策，以便更有效地發(fā)揮區(qū)域品牌在產(chǎn)業(yè)集群可持續(xù)發(fā)展中的積極效應(yīng)
畢業(yè)設(shè)計相關(guān)推薦
鄂ICP備17016276號-1