畢業(yè)論文外文翻譯----新產(chǎn)品上市的八個原則-預(yù)覽頁
【正文】 能否迅速轉(zhuǎn)入自身的成長期，對于該品牌產(chǎn)品的成敗至關(guān)重要，所以需要企業(yè)以適應(yīng)此種產(chǎn)品市場生命周期所處階段的特點的廣告策略，將新產(chǎn)品導(dǎo)入 市場。更主要的是，行業(yè)內(nèi)的絕對主導(dǎo)品牌沒有形成，不至于被快速打壓和收到排擠。 G39。 G39。s products. Without careful research, on the market. But found that after listing the vast majority of men do not think that the blood vessels in fat, but usually do not go check. Many people believe that some fat middleaged men will appear properly mature and stable. At this time, products have been on the market, a dilemma, the final product market failure, suffered heavy losses. To avoid such problems, P amp。 G management process, respectively, four on the market within 12 months after the sales forecast, and each time the data based on quantitative market research. Then, based on four predicted further market budget estimates. Many panies in the listing process, the lack of scientific methods, often take a simple projection method. For example, an enterprise ready to launch a smoking cessation product. Leaders that: China has 300 million smokers, even if only 1% have tried this product, there are 300 million dollars to unit 100, then sales should be 2 to 300 million yuan. But in fact city, the disappointment will follow. Less than one hundred thousandth of people try this product, twomillion selling only the poor. One marketing director, to such a vivid description of the listing process are: ecstasy, arousal, confusion, regret, and punishment of five processes. However, the four P amp。s various departments. To ensure the quality of plex, project management approach is necessary. P amp。 G will continue to amend and improve their marketing approach. In fact, the P amp。s existence and development of a sense depending on the availability of a high probability of success of new products to market method. Proved, to establish a scientific process and for the organization is the key to the success of new products to market, and new products as the future management, international business is what many fail in a lot of painful experiences summed up. New listing refers to a single brand of product on the market, the brand is the first stage of the product life cycle. But this time, the overall market for such products may be out of any of the product life cycle stage. Advertising sales strategy for the business plan should accelerate the open market situation, economies of scale to achieve profit growth, as short as possible into the time, to help panies successfully into the growth stage. Can quickly turn into their new growth period, for the success of the brand is essential, so they need to adapt to this market enterprise life cycle stage in which the characteristics of the advertising strategy, new product into market. Any product or marketing new products, of course, is not from the pany
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