【正文】 ...........8 ........................................................................................................................................................9 價(jià)格 ...................................................................................................................................................................................................9 近期市場(chǎng)重點(diǎn)及未來(lái)發(fā)展預(yù)測(cè) .......................................................................................................................................................... 10 第三部分 項(xiàng)目周邊項(xiàng)目及可類比項(xiàng)目調(diào)查結(jié)果 12 第四部分 項(xiàng)目所在地板塊市場(chǎng)分析 20 版塊綜述 .......................................................................................................................................................................................... 20 目前調(diào)查現(xiàn)狀簡(jiǎn)析 ............................................................................................................................................................................ 20 地塊價(jià)值發(fā)現(xiàn) ................................................................................................................................................................................... 21 青島漢世佳投資顧問(wèn)有限公司 華藝項(xiàng)目項(xiàng)目建議書 (共 42 頁(yè) ) hanshijia investment consultant, 2020/03/25/page/ 2 第五部分 項(xiàng)目 SWOT 分析及總體開(kāi)發(fā)思路擬定 22 項(xiàng)目 SWOT（優(yōu)劣勢(shì)）分析 .............................................................................................................................................................. 22 .................................................................................................................................................................................. 22 .................................................................................................................................................................................. 23 ........................................................................................................................................................................... 23 .................................................................................................................................................................................. 25 .......................................................................................................................................................... 26 .................................................................................................................................................................................. 26 .................................................................................................................................................................................. 28 ： ................................................................................................................................................... 29 ........................................................................................................................................................................... 30 目標(biāo)客戶群定位 ................................................................................................................................................................... 31 商業(yè)客戶群定位 ............................................................................................................................................................................... 32 第七部分 項(xiàng)目開(kāi)發(fā)主題定位及整體概念設(shè)計(jì)建議 33 7． 1 開(kāi)發(fā)主題定位 ................................................................................................................................................................................ 33 7． 2 整體 設(shè)計(jì)建議 ................................................................................................................................................................................ 35 .................................................................................................................................................................................. 35 .................................................................................................................................................................................. 35 .................................................................................................................................................................................. 37 .................................................................................................................................................................................. 40 第八部分 營(yíng)銷策劃 41 8． 1 獨(dú)特銷售主張 ................................................................................................................................................................................ 42 8． 2 廣告策劃 ....................................................................................................................................................................................... 42 青島漢世佳投資顧問(wèn)有限公司 華藝項(xiàng)目項(xiàng)目建議書 (共 42 頁(yè) ) hanshijia investment consultant, 2020/03/25/page/ 3 8． 3 展會(huì) .............................................................................................................................................................................................. 43 第九部分 銷售方案 43 9． 1 定價(jià)策略 ....................................................................................................................................................................................... 43 9． 2 銷售控制 ....................................................................................................................................................................................... 43 9． 3 銷售管理 ..........................................................................................................................