【正文】 .......................................................................................................... 34 新產(chǎn)品的研發(fā) .................................................................................................... 36 企業(yè)價(jià)值文化 .................................................................................................... 36 六、市場(chǎng)預(yù)測(cè) .............................................................................................................. 37 市場(chǎng)預(yù)測(cè)方式 .................................................................................................... 37 市場(chǎng)環(huán)境分析 .................................................................................................... 37 招： .............................................................................................. 37 .............................................................................................. 37 ....................................................................................... 38 公司可行性分析 ................................................................................................. 39 競(jìng)爭(zhēng)狀況分析 .................................................................................................... 40 影響因素 ........................................................................................................... 40 七．營(yíng)銷計(jì)劃 .............................................................................................................. 42 產(chǎn)品或服務(wù)的預(yù)測(cè) ............................................................................................. 42 營(yíng)銷渠道的選擇 ................................................................................................. 42 .................................................................................................. 42 .................................................................................................. 42 .................................................................................................. 43 .................................................................................................. 43 .................................................................................................. 43 .................................................................................................. 44 營(yíng)銷的隊(duì)伍與管理 ............................................................................................. 44 ： ........................................................................................... 44 ： ........................................................................................... 45 促銷計(jì)劃與廣告策略 .......................................................................................... 49 .................................................................................................. 49 .................................................................................................. 50 八、服務(wù)計(jì)劃 .............................................................................................................. 52 生產(chǎn)所需 ........................................................................................................... 52 人員培訓(xùn) ........................................................................................................... 52 ： ............................................................................. 52 ： .............................................................................................. 52 ： ............................................................................. 53 ： ............................................................................. 54 ： .................................................................................... 55 質(zhì)量控制 ........................................................................................................... 56 成本預(yù)算 ........................................................................................................... 56 ： .................................................................................... 57 ： ....................................................................................... 57 九、財(cái)務(wù)規(guī)劃 .............................................................................................................. 59 主要財(cái)務(wù)假設(shè) .................................................................................................... 59 注冊(cè)資本結(jié)構(gòu) .................................................................................................... 59 籌資分析 ........................................................................................................... 59 資金運(yùn)用 ........................................................................................................... 60 ........................................................................................... 60 ........................................................................................... 60 ........................................................................................... 61 .............................................................................................. 61 20212021年度利潤(rùn)表 .............................................................................. 62 20212021 年度預(yù)期收益圖 .................................................................... 63 .............................................................................................. 63 .................................................................................................. 64 投資與回報(bào) ........................................................................................................ 65 ： ......................................................................... 65 ： ....................................................................................... 65 退出策略： .................................................................................... 65