【正文】 的基本組織架構(gòu)見圖 11。在執(zhí)行力得到保證的情況下 ,所謂的業(yè)績只是水到渠成。沒有管理的銷售只能算是簡單的買賣 ,而不是真正的市場營銷行為 。 2 目 錄 前 言 ............................................................................................................. 4 第 1章 售樓部的組織結(jié)構(gòu) ............................................................................................... 5 1．售樓部的基本組織架構(gòu) ........................................................................................ 5 2. 售樓部的部門職能 .............................................................................................. 5 第 2章 售樓部的崗位職責(zé) ............................................................................................ 6 1．項目總監(jiān)的工作職責(zé) ............................................................................................ 6 ....................................................................................... 7 ..................................................................................... 10 .............................................................................. 13 第 3章 銷售管理流程 ................................................................................................. 18 ................................................................................................ 18 ................................................................................................ 19 ................................................................................................ 20 ................................................................................................ 21 ....................................................................................................... 21 ....................................................................................................... 22 ....................................................................................................... 23 ....................................................................................................... 24 ....................................................................................................... 25 ................................................................................................ 26 .............................................................................................. 27 .............................................................................................. 28 .............................................................................................. 29 .............................................................................................. 30 .............................................................................................. 31 .............................................................................................. 32 .............................................................................................. 33 第 4章 銷售業(yè)務(wù)流程 ................................................................................................... 34 ............................................................................................ 34 ......................................................................................... 35 ....................................................................................................... 36 ................................................................................................... 37 ................................................................................................... 38 ................................................................................................ 40 ................................................................................................... 41 ................................................................................................ 42 ................................................................................................ 43 ........................................................................................... 44 .................................................................................................. 45 .................................................................................................. 46 ..................................................................................................... 47 第 5章 售樓部行政管理制度 ........................................................................................ 48 ................................................................................................... 48 3 2. 售樓部考勤制度 .................................................................................................. 48 3．售樓部值班制度 ................................................................................................. 49 4．售樓部例會制度 ................................................................................................. 50 5．售樓部衛(wèi)生管理制度 .......................................................................................... 51 6. 售樓部安全管理制度 ......................................................................................... 52 7. 銷 售用品管理制度 .............................................................................................. 53 8. 售樓部處罰條例 .................................................................................................. 54 9．售樓部考核制度 ................................................................................................. 58 .................................................................................... 59 第 6章 售樓部工作規(guī)范制度 .......................................................................................... 60 1. 案場工作紀(jì)律 ..................................................................................................... 60 2．銷售禮儀規(guī)范 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