“優(yōu)速”廣告策劃方案-全文預(yù)覽
【正文】 ..................................... 4 快遞行業(yè)企業(yè)經(jīng)營現(xiàn)狀分析 .......................................................................... 5 （三）消費(fèi)者分析 ..................................................................................................... 7 （四）企業(yè)分析 ........................................................................................................ 7 企業(yè)概況 ...................................................................................................... 7 企業(yè)目標(biāo) ： ................................................................................................... 8 企業(yè)使命 ： ................................................................................................... 8 經(jīng)營理念 ： ................................................................................................... 8 優(yōu)速人的精神 ： ............................................................................................ 9 優(yōu)速道德 ： ................................................................................................... 9 優(yōu)速哲學(xué) ： ................................................................................................. 10 優(yōu)速作風(fēng) ： ..................................................................................................11 優(yōu)速靈魂 ： ..................................................................................................11 （五）競爭者分析 ....................................................................................................11 三、目的 .........................................................................................................................11 四、對象 .........................................................................................................................11 五、主題 .........................................................................................................................11 六、廣告創(chuàng)意 ..................................................................................................................11 報紙、雜志、刊物、網(wǎng)站創(chuàng)意 .............................................................................11 電視廣告創(chuàng)意 .....................................................................................................11 七、廣告媒介的選擇 ...................................................................................................... 12 八、廣告預(yù)算 ................................................................................................................. 12 九、廣告效果的預(yù)測與評估 ........................................................................................... 12 十、總結(jié) .......................
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