網(wǎng)絡(luò)視頻寬頻、播客運(yùn)營和市場環(huán)境培訓(xùn)教程-全文預(yù)覽
【正文】 行業(yè)發(fā)展前景 ? Stage I: 盜版內(nèi)容被直接用于網(wǎng)絡(luò)傳播。 ? 技術(shù)： DRM, P2P和 DVD技術(shù)促進(jìn)了網(wǎng)絡(luò)寬頻的應(yīng)用。 20 。 ? 視頻廣告： 寬頻網(wǎng)站的一個(gè)重要驅(qū)動因素。 ? Stage II: 在版權(quán)的壓力下，越來越多的寬頻網(wǎng)站轉(zhuǎn)向正版運(yùn)營 ? Stage III: 市場趨于健康、成熟。 ? 轉(zhuǎn)載內(nèi)容容易導(dǎo)致版權(quán)問題。 國內(nèi)用戶需求與國外不同： 國內(nèi) DV用戶追求功利，追求藝術(shù)的目的更強(qiáng)一些。 source: [1] iResearch 2020. 年齡 % % % % % % % % % % % % % 較強(qiáng)的購買力 網(wǎng)絡(luò)視頻廣告的優(yōu)勢 16 傳統(tǒng)網(wǎng)絡(luò)廣告 電視廣告 ? 強(qiáng)制性 ? 精準(zhǔn)投放 ? 私密性 ? 交互性 ? 低成本 ? 內(nèi)容更具吸引力 ? 形式更具表達(dá)力 網(wǎng)絡(luò)視頻廣告 ? 通過網(wǎng)絡(luò)，中小企業(yè)廣告主能夠獲得與傳統(tǒng)電視廣告同等質(zhì)量的廣告效力。 ? 此外，許多模式尚不清晰的服務(wù)提供商。 ? 互聯(lián)網(wǎng)用戶對 在線娛樂 表現(xiàn)出很大的需求，同時(shí)仍存在發(fā)展?jié)摿Γ航?58%的寬帶用戶使用過在線影視服務(wù) [2]. ? 市場剛剛起步，增長的前景很大， 04年市場增長率達(dá)到 120%。D Project Lead and Engineer ? Harvard Business School Hsin Mao Huang Managing Director ? CFO of China Cable Media Group ? Managing Director of WI Harper ? Executive Vice President of ERA Communications Group ? Donaldson, Lufkin amp。A transactions in the AsiaPacific ? Arthur Andersen, Business Consulting Group Steven Xi Managing Director ? CEO amp。A targets in China 6 6 Hina Team – Senior Management Ken Tsang, CFA Managing Director ? Head of Asia Technology Investment Banking for Credit Suisse First Boston’s Inter and data services, software amp。A / Corporate Finance ? China and US Expertise ? China Investment Opportunities ? Cross Border Transactions Key Highlights ? At The Hina Group, we help our clients and partners capitalize on the emerging China opportunity 4 4 The Hina Group Overview Our Core Strengths ? We provide a unique bination of on the ground support, senior level expertise across banking, investment, and operations. Team Cross Border Platform with Sizeable China Footprint ? . and China platform to enable crossborder transactions and connect capital to ideas and panies across the Pacific Rim ? Significant China presence already positions us as one of the largest TMT focused investment banks in China today ? Deep China bench to provide depth of analysis for investment and banking opportunities Demonstrated Track Record in Both Private Equity and Banking ? 10 announced investment banking transactions valued at over US$ billion in 2020 ? Successful exit from 1st investment with over 20x return in 1 year Deep Relationships in China and .
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