產(chǎn)權(quán)酒店行業(yè)分析及投資研究報告-全文預(yù)覽
【正文】 ..37 分時度假市場發(fā)展?jié)摿Υ?—— 規(guī)范發(fā)展是關(guān)鍵 .......................... ..................37 分時度假的發(fā)展空間大 ............................................................................... ... ............39 分時度假將是新型的產(chǎn)權(quán)認購方式 .................................. ........... ......... ..........39 中國分時度假業(yè)的發(fā)展方向 ........................................................... ...................40 第 四 章 中國主要城市產(chǎn)權(quán)式酒店的發(fā)展 ................... ....... ........ ..........................................41 北京 ..................................................................................... .........................................41 北京產(chǎn)權(quán)式酒店的總體概況 ...................................................... ........................41 產(chǎn)權(quán)式酒店初現(xiàn)北京 ............................................................. .............................42 上海 .................................................................................... ............. ..............................44 產(chǎn)權(quán)式酒店涌現(xiàn)上海城 ...................................................... ...............................44 上海產(chǎn)權(quán)式商務(wù)酒店市場火熱 ................................................... ......................44 外地產(chǎn)權(quán)式酒店瞄準上海市場 ....................................................... ...................44 海南 .......................................................................... ............................ ..........................45 海南掀起產(chǎn)權(quán)式酒店狂潮 ......................................................... .........................45 海南等地產(chǎn)權(quán)式酒店的市場發(fā)展與危機 ................................. .......................46 海南產(chǎn)權(quán)式酒店發(fā)展面臨的挑戰(zhàn) .............................................. .... ....................47 惠州 .................................................................................................... .............................50 惠州產(chǎn)權(quán)式酒店投資發(fā)展快 .................................................. ... ........................50 第 五 章 產(chǎn)權(quán)式酒店的營銷策略 ............ ............ ............................................. .........................51 中國產(chǎn)權(quán)式酒店的主要特征 ................................................... ......... ............ .................51 地域特征 ............................................................................. ... .............................51 消費群體集中 .................................................................... ... ..............................51 賣點集中 ......................................................................... . ...................................51 異地代理銷售 ................................................................... . ................................52 影響產(chǎn)權(quán)酒店銷售的主要因素 ................................................. .. ................................52 自然環(huán)境 ................................................................... ..........................................52 投資環(huán)境 ................................................................ .............................................52 交通環(huán)境 ................................................................ .............................................52 是否有金融支持 .................................................... .............................................53 價格因素 ................................................................... ..........................................53 產(chǎn)權(quán)酒店開發(fā)中的法律問題 ................................................... .. ..................................53 產(chǎn)權(quán)多頭銷售 ................................................................... ..................................53 能否公正經(jīng)營 .............................................................. .......................................53 第 六 章 產(chǎn)權(quán)式酒店投資分析 ............................ ................................ ......................................53 投資機遇 ................................................................................ ........ ...............................53 產(chǎn)權(quán)式酒店成
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