戰(zhàn)略管理理論與實(shí)踐的新發(fā)展課件-全文預(yù)覽
【正文】 ategic Management JournalThe Questions I AskCont’dOther Qs? Product Innovation? Managerial works, anizational innovation, and firm performance in a transition economy (with Shi, W., Wang, J.). Working paper. ? Ambidexterity in product innovation management: The direct and contingent effects on product development performance (with AtuaheneGima). Working paper.? Market knowledge domains, market situation interpretation, and the nature of innovation petence development (with AtuaheneGima). Working paper.v Corporate Governance? Does family business excel in firm performance? An institutionbased view (with Liu, W., Zhang, G.) Asia Pacific Journal of Management (Forthing).? Executive pensation in Asia: A critical review and outlook (with Sun, L., Zhao, X.) Asia Pacific Journal of Management 2023.Definition: Strategic management consists of the analysis, decisions, and actions an anization undertakes in order to create and sustain petitive advantages.Key attributes of strategic management? Directs the anization toward overall goals and objectives.? Includes multiple stakeholders in decision making? Needs to incorporate shortterm and longterm perspectives? Recognizes tradeoffs between efficiency and effectiveness戰(zhàn)略管理的概念 案例：框架媒介與分眾傳媒v Analysis: 框架媒介在 2023有兩個(gè)主營(yíng)業(yè)務(wù)：電梯平面媒體廣告與液晶屏廣告，年入 4000萬，估值 3200萬。賣給分眾傳媒，估值 。戰(zhàn)略管理理論的發(fā)展歷程（二）v 奠基與初步發(fā)展期 (1980s)? 產(chǎn)業(yè)組織戰(zhàn)略學(xué)派Porter, M. 1980 “Competitive Strategy”Strategy as a field emerged: SMS and SMJ launched.? 基本觀點(diǎn)１、 StructureConductPerformance (SCP Model)２、 ‘五力 ’模型３、價(jià)值鏈分析是競(jìng)爭(zhēng)優(yōu)勢(shì)的來源戰(zhàn)略管理理論的發(fā)展歷程（三）v 發(fā)展期 (1990s)? 以資源、知識(shí)為基礎(chǔ)的核心競(jìng)爭(zhēng)力理論Barney, J. 1991. “Firm resources and sustained petitive advantage”Peteraf, M. 1993. “The cornerstones of petitive advantage: A resourcebased view”? 基本觀點(diǎn)１、 resource heterogeneity resource immobility (Isolating mechanisms: causal ambiguity, specialized assets, switching cost, patents, reputation, culture, legal restrictions) valuable, rare, nonimitablity, nonsubstitutability for sustainable petitive advantages戰(zhàn)略管理理論的發(fā)展歷程（四）v 百
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