【正文】 ............................................................................................................9 6．董事會 ............................................................................................................................................ 10 7．技術(shù) ................................................................................................................................................ 10 五、外部支持 .......................................................................................................................................... 10 六、組織協(xié)作及對外關(guān)系 ......................................................................................................................11 六、知識產(chǎn)權(quán)策略 ..................................................................................................................................11 七、場地與設(shè)施 ......................................................................................................................................11 八、風(fēng)險 .................................................................................................................................................. 12 1．技術(shù)風(fēng)險 ....................................................................................................................................... 12 2．市場風(fēng)險 ....................................................................................................................................... 12 3．經(jīng)營風(fēng)險 ....................................................................................................................................... 12 4．財務(wù)風(fēng)險 ....................................................................................................................................... 12 第三章：市場分析 ...................................................................................................................................... 13 一、市場介紹 .......................................................................................................................................... 13 二、目標(biāo)市場 .......................................................................................................................................... 14 三、銷售策略 .......................................................................................................................................... 15 第四章：競爭性分析 ................................................................................................................................. 17 一、競爭者 .............................................................................................................................................. 17 二、競爭策略或消除壁壘 ..................................................................................................................... 19 第五章：產(chǎn)品與服務(wù) ................................................................................................................................. 20 二．產(chǎn)品品種規(guī)劃 ................................................................................................................................. 21 二、研究與開發(fā) ..................................................................................................................................... 23 三、未來產(chǎn)品和服務(wù)規(guī)劃 ..................................................................................................................... 24 四、實施階段 .......................................................................................................................................... 25 五、服務(wù)與支持 ..................................................................................................................................... 26 1. 對顧客的服務(wù) ................................................................................................................................ 26 2. 反饋與調(diào)節(jié)政策 ............................................................................................................................ 26 第六章：市場聯(lián)絡(luò) ...................................................................................................................................... 27 一、市場推廣 .......................................................................................................................................... 27 1. 貿(mào)易展銷會 .................................................................................................................................... 27 2. 廣告宣傳 ......................................................................................................................................... 29 3. 新聞發(fā)布會 .................................................................................................................................... 30 4. 年度會議 /學(xué)術(shù)討論會 ................................................................................................................... 30 5. 國際互聯(lián)網(wǎng)促銷 ............................................................................................................................ 30 6. 其它促銷因素 ................................................................................................................................ 30 7. 貿(mào)易刊物和文章報導(dǎo) .................................................................................................................... 30 二、社會認(rèn)證 .......................................................................................................................................... 31 第七章：附錄 .............................................................................................................................................. 31 一、本公司的背景與機(jī)構(gòu)設(shè)置 ............................................................................................................ 31 二、市場背景 .......................................................................................................................................... 33 一、中國軟件行業(yè)發(fā)展的現(xiàn)狀 ........................................................................................................ 33 二、中國軟件行業(yè)面