消費者財政烙記的a s ilicon谷透視匯合(ppt32)英文(1)-全文預覽
【正文】 s The Cost to Build a Brand Venture capitalist John Doerr has been quoted widely saying it takes $200 million to build a brand in the New Economy. $$ “ Left on the Table” $0$10$20$30$40$50$60$70$80$20 $80 Left Billions on the Table Source: The Red Herring Tab le Price OpenPALM $ $38 $145VA Linux $ $30 $299MP3. $780M $28 $92Akamai $750M $26 $110Sycam ore $ $38 $270UPS $ $50 $65The New Economy Brand “ Inter public offerings, it turns out, are only incidentally about raising money: They are mostly desperate pleas for consumer attention.” ? Paul Kedrosky, an assistant professor on the faculty of merce at the University of British Columbia Irrational Exuberance “ Investors are driven by impulse, herd behavior, dinner party chatter, intuition, media hype, fear of being left out everything, in short but informed, reasoned analysis . . .Wall Street has literally bee embedded in our culture and everyday lives. The effect of the media on investor psychology is undoubtedly one of the driving factors behind the bull market.” ? Robert J. Shiller, Author of Irrational Exuberance May 8: $55 $0$10$20$30$40$50$60$70$80$16 $81 01,0002,0003,0004,0005,0006,0007,0001,500 7,000 $5! Under Water! Tanked “l(fā)ike yellow carnations for a wedding anniversary” Motley Fools $0$5$10$15$20$25$21 $14 Initial Public
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