324索尼的品牌管理-全文預(yù)覽
【正文】 ising Strategy Corporate ADBrand Loyalty Created by the Power of the Leading Brands TrinitronSony Brand PowerNew Business Creation Corporate ADTrinitron1968 Corporate ADBrand Loyalty Created by the Power of the Leading Brands TrinitronWalkmanSony Brand PowerNew Business Creation Corporate ADWalkman1979 Corporate ADBrand Loyalty Created by the Power of the Leading Brands TrinitronWalkmanHandycamSony Brand PowerNew Business Creation Corporate ADHandycamPassport Size 1989 Corporate ADEvolution of Product Brand,Adding New Values to CoreExample: Handycam Corporate ADEstablishing a leading brand, and create a new business arenaTrinitronWalkmanHandycamSony Brand PowerBrand Loyalty Created by the Power of the Leading Brands Corporate ADEstablish Category, and enhance brands of puters and TVs that will bee the center of Home Network and Personal Network.TrinitronWalkmanHandycamWEGA1998 VAIO1999Sony Brand Power Corporate ADVAIOsince 1996 Corporate ADWe would like to introduce personal puters that have a Sonylike entertainment quality.Nobuyuki Idei Corporate ADSony will provide users with new ways of designing their lifestyles through the introduction of VAIO. Our hope is to create new market by offering such lifestyle solutions. Kunitake Ando Corporate ADVAIOConverging AV and IT Corporate ADThe Biggest Advantage of Having a Strong Brand is Rule Breaking Corporate AD Valuable brand embody ideas that relate to consumer lifestyles or experiences Corporate ADA successful product forms an emotional relati
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