商業(yè)街及內(nèi)街銷售報告-全文預覽
【正文】 ................................................................................6三條商業(yè)街的共同特征： .........................................................................................................72：價值比較模式 .............................................................................................................................7四：蔚藍海岸半開放式商業(yè)街價值評估 ...........................................................................................7商業(yè)街基本情況 .........................................................................................................................7項目商業(yè)價值評估 .....................................................................................................................7五、商鋪定價及銷售策略 ...................................................................................................................8 銷售價格制定原則 .....................................................................................................................8銷售均價確定 .............................................................................................................................9項目銷售價目表 .........................................................................................................................9項目銷售收入預測 .....................................................................................................................9第二部分 項目 SWOT 及競爭突破口分析 ..........................................................................................11一、相關(guān)商業(yè)物業(yè)銷售市場特征 .....................................................................................................11目前宏觀政策對商鋪市場的影響 ...........................................................................................11目前深圳商業(yè)物業(yè)銷售形勢 ...................................................................................................11二、項目銷售 SWOT 分析 ................................................................................................................11項目的優(yōu)勢分析（ Strength）： ..............................................................................................11項目的劣勢分析（ Weakness） ...............................................................................................12本項目的機會點分析（ Opportunity） ....................................................................................12本項目銷售的威脅點分析（ threats） ....................................................................................13本項目競爭突破點分析 ...........................................................................................................13第三部分 項目整體營銷策略 ................................................................................................................13一、項目銷售模式： .........................................................................................................................13帶租約方式： ...............................................................
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