湘妹子蓮城特產(chǎn)店網(wǎng)絡營銷方案策劃-全文預覽
【正文】 ................................................................................................... 11 １ .產(chǎn)品和價格策略 ........................................................................................................ 11 ２ .進貨渠道策略 ............................................................................................................12 3．商品促銷策略 ...........................................................................................................12 （四）客戶關(guān)系管理策略 ......................................................................................................13 1．建立消費者個人信息數(shù)據(jù)庫 ......................................................................................13 2．定期與顧客保持聯(lián)系 ................................................................................................13 五、網(wǎng)上店鋪的推廣策劃 .............................................................................................................13 （一）店鋪內(nèi)推廣 ................................................................................................................13 （二）店鋪外推廣 ................................................................................................................14 （三）其他推廣 ....................................................................................................................15 六、方案實施計劃 .......................................................................................................................16 （一）具體行動方案 .............................................................................................................16 １ .打造店鋪文化以及店鋪的管理 ...................................................................................16 ２ .規(guī)范店鋪道德 ............................................................................................................16 ３ .關(guān)注同行店鋪 ............................................................................................................16 4. 物流發(fā)貨 ...................................................................................................................17 ５ .售后服務 ...................................................................................................................17 （ 二）店鋪經(jīng)營問題及對策分析 ...........................................................................................18 1．風險分析和措施 .......................................................................................................18 2．網(wǎng)店經(jīng)營對策 ...........................................................................................................18 七、財務實施計劃 .......................................................................................................................19 (一 )、籌資安排和資金安排 ...................................................................................................19 (二 )、營業(yè)收入計劃 ..............................................................................................................20 八、項目總結(jié) ..............................................................................................................................20 （一）經(jīng)驗教訓總結(jié) .............................................................................................................20 （
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