我國汽車銷售促銷手段分析-全文預(yù)覽
【正文】 ur car sales promotion strategy, new tactics frequent, petition is fierce. Due to promotion to shorten the product into the market process, encouraging consumers to motivate the user initial purchase, purchase again use, consumption habits, establish, improve sales performance, aggression and antiaggression petition, leading role of the relevant product market, the product can be made during the festival or business day during the icing on the cake. So I want to get the advantage in the petition must be to focus on promotion strategy, using celebrity effect, enhance brand awareness strategy, product advantage, expand market advantage strategy, a surprise move, to win customer strategy, make full use of the advertisement effect, continuously enhance corporate image strategy, make full use of event marketing, shaping good image of the brand strategy can better take advantage in the petition.Key Words:car sales, sales model, sales promotion means, countermeasures目 錄1我國汽車促銷手段概述 42 .傳統(tǒng)店面促銷與網(wǎng)絡(luò)促銷分析 5 5 63汽車促銷人員對促銷效果的影響 8 8 94提高汽車促銷效果應(yīng)注意的問題 9 9 95汽車促銷手段分析 10 10 10 10 10 116總結(jié) 11參考文獻(xiàn) 111我國汽車促銷手段概述 汽車促銷也就是促進(jìn)汽車銷售，通常應(yīng)用于新產(chǎn)品和擠壓產(chǎn)品，其目的是給市場增加推進(jìn)，使產(chǎn)品更好更快地進(jìn)入市場擴(kuò)大市場。畢 業(yè) 論 文論文題目：我國汽車銷售促銷手段分析摘 要隨著人們生活水平以及汽車性能的不斷提高，人們對汽車的消費和需求也越來越旺盛，近年來，中國汽車市場發(fā)展迅猛，以接近40％的速度增長。關(guān)鍵詞：汽車銷售，銷售模式，促銷手段，對策AbstractAlong with the people living standard and automobile performance continues to improve, the demand for the automobile is more and more strong, in recent years, China39。二是‘附加值’比如:兩個企業(yè)同時在賣車，在價格上接近的情況下，顧客就會衡量附加值，盡管她對某個企業(yè)是具有很高認(rèn)同，但是出于經(jīng)濟(jì)的考慮她肯定會在產(chǎn)品價值接近的情況下選擇附加值偏高的產(chǎn)品，這也是消費者理性消費的體現(xiàn)。從商品方面，利用產(chǎn)品應(yīng)景，提升產(chǎn)品銷售，推介新產(chǎn)品。主動與汽車消
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