【正文】 ny39。s chairman and CEO. Design of ID mobile phone all by Xiaomi from within Motorola hardware team, mobile phone produced by Foxconn and Ying Huada foundry. Mobile phone operating system uses the MIUI operating system independent research and development of Xiaomi. Xiaomi mobile phone is expected in 2011 October, the price of 1999 yuan, mainly for the crowd for the mobile phone fancier, the online sales mode.Xiaomi mobile phone appearance is straight full touch screen, CPU high pass dual core processor, a screen resolution of 480x854 Sharp 4 inch LCD screen, using the capacitive Taiwan TPK production for iPhone delivery touch group, the shell color is black to support the replacement of a variety of color. analysis1. Strengths1) Clear market position. On the current market , the vast majority of mobile phone are facing the mon consumer , the function of mobile phone is mainly for the use of user experience and design. However, there are a huge number of people keeping on playing machine. The proud owners of brushing mobile have a big doubt .they cannot find a really suitable mobile phone. Xiaomi pany found this point, so they designed a mobile phone for these proud owners.2) The excellent technical and management team. The Xiaomi pany set up by the former Google, Microsoft, Jinshan pany, The designers of mobile phone are from the Motorola hardware team. Many managers and the technical personnel of wellknown enterprises makes the Xiaomi can be better to cooperate with the other manufacturers and get more support of the plete and excellent technology, this lay a good foundation for the appearance of the Xiaomi mobile phone.3) Fast and effective sales. The Xiaomi is saling online, the official website of Xiaomi will bee the most important sale channels in the future .At the same time, Xiaomi pany has their own logistics RDF express of VANCL. Xiaomi mobile phone choose emerce sales, and rely on resource advantage, with the help of platform and Logistics in the jinshan pany.4) Strong configuration and MIUI/Android double system. the fastest Binuclear intelligent mobile phone. In the hardware configuration: dual core, large screen, high battery, a good signal four characteristics. Using fast dual core CPU, Adreno 220 graphics chip, and the configuration of the 1GB RAM memory, 4GB memory, support for 32GBMicroSD. So strong collocation makes Xiaomi mobile phone whether daily applications or games can run smoothly. At the same time, it also equipped with large capacity battery 1930mAh which makes the Xiaomi mobile phone has not weaker than the Endurance of the international wellknown brand mobile phone .5) Design: no design is the best design. No redundant design, the simple appearance is the feature of Xiaomi .through the Xiaomi looks very straight and narrow, but it is perfect in some details. the first one, the back of Xiaomi phone is made from matter material. it is not easy to leave fingerprints .the other one, the feeling of hand holding is good. In addition, it cancels the search button, this design enhances the practicability of mobile phone.6) The Price advantage. The price of Xiaomi mobile phone is very substantial. The mobile phone will be sold on the only online sales on the website of Xiaomi, VANCL support the warehousing and distribution of Xiaomi mobile phone. Because of the Internet marketing mode, Xiaomi mobile phone saved the after market and channel cost. Compared with the traditional mobile phone industry, which will save a lot of cost of stores and employee. It is because of this new channel, Xiaomi pany expenses a large number of expensive drumbeating costs and channel costs, Xiaomi pany controls the price of high allocation of mobile phone in 1999 yuan. On the other hand, the traditional mobile phone industry is also visible f