【正文】 establish.Xiaomi mobile phone production enterprises brand awareness is not very strong, there is no a special department set up study and the specialized personnel brand value, no multichannels to enhance brand publicity and brand value. In the minds of customers did not establish a clear, unique corporate brand image, did not use brand value to the idea of expanding the market.2) Technical limitations, lack of management and control hardwareXiaomi pany is not a hardware manufacturer. In the previouss chairman and CEO Lei Jun announced, the pany has pleted a new round of financing of $216000000 , this round of financing the pany at a $4000000000 valuation, investors are the top international investment pany, but did not disclose the specific name.In February 5, 20132 month 16 days, 10 noon,Xiaomi mobile phone 2, 1s open purchase.In February 14, 2014, red mobile phone (Telemunications Edition) published, and in February 20th will be officially opened on sale, at the same time, Xiaomi 3 Tele version will also be launched in February 25th.In April 22, 2014, the pany and the Xiaomi domain to the original domain name , the access will be automatically jump to a new domain name.4. Main businesses of Xiaomi M chatM chat, Xiaomi production of a span of iPhone, Android, Symbian mobile phone platform, mobile, Uni, cross tele operators in the mobile phone terminal free instant messaging tool, through the mobile phone network (WiFi, 3G, GPRS), can tell you m chat contact information munication in real time, take pictures and audio, only consumption of network flow.1)Free news: mobile phone message to save money and effort.2)Real time state: that is input, and can know whether the message is received, whether to have see.3)Free file transfer: no longer hard typing. With our graph have a look.4)Xiaomi network interworking and have a convenient munication with the world.5)Friends share: we have recently what interesting gossip? Don39。SWOT Analysis Report on Xiaomi Company synopsisXiaomi pany is founded by Lei Jun, a total of seven founders, respectively, founder, chairman and CEO Lei Jun, cofounder and CEO Lin Bin, cofounder and vice president Li Wanqiang, Zhou Guangping, Huang Jiangji, Liu De, Hong Feng.Launched at the end of 2010 mobile phone real name munity m chat, launched in six months registered users exceeded 3000000. In addition, the pany also launched mobile phone operating system MIUI, the end of the year 6 MIUI munity of over 300000 active users. In August 16, 2011, the pany through the media of munication will be officially released Xiaomi mobile phone. M chat, MIUI, Xiaomi mobile phone is the product of three big core technology of Xiaomi.1. Cultural declaration of Xiaomi Xiaomi people like innovation, fast Internet culture, not a boring meeting and process. Partnership working atmosphere of equality, relaxed, enjoy with technologies, products, design and other top talent joint venture growth of pleasure.A very mon name Xiaomi, but we have never mediocre, because the Xiaomi person is posed from the domestic IT panies, Microsoft Google, Jinshan Master, do not think that they will only play to their talents in front of the puter, the real genius and expert will let you can feel their creative at any time.2. The origin of the name of XiaomiLei Jun introduce the origin of the name of Xiaomi, said Xiaomi pinyin is Mi, the first is Mobile Internet, Xiaomi to do mobile Internet Co。 PARK Beijing club, officially released Xiaomi mobile phone.In September 5, 2011 the Xiaomi mobile phone began to accept online booking.In October 20, 2011 the Xiaomi mobile phone began formal sale.In May 29, 2012, the pany through the booking and sales of Xiaomi mobile phone telemunication edition, sold 100000 units.In June 26, 2012, the pa