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o keep better quality of service the analysis above,we can see that, in 2010 ,Ctrip’s revenue have a great growth , indicating the scale of the business has expanded. Wellcontrolled operating costs resulted in the growth of gross margin rate, etc, reasonable cost control ultimately lead the increase of net profit , which a great symbol of pany’s good condition.V. References Ctrip annual reports: 2009,2010Data Source: 9 。(4) Online advertising。The Financial Data Analysis——Ctrip 制作人:ContentI. COMPANY OVERVIE…………………………. 3 II. CTRIP’S SOURSE OF INCOME……………… 3 III. SUMMARY OF ACCOUNTING AND FINANCIAL INFORMATION…………………………………… 4IV. CODA ……………………………………………… 9V. References…………………………………………… 10I. COMPANY OVERVIEW