【正文】 ette, especially after China entered into World Trade Organization. The most accepted definitions of business etiquette are listed below.Business etiquette is a kind of behavior guideline in the mercial activities, which means it is a behavior standard to restrict every aspect of daily business activities (Xiao, 2003:2).Business etiquette can be defined as a standard that businessman should stand to during business intercourse ().From the above definitions, it can be concluded that business etiquette is a kind of standard restricting every aspect of businessmen behaviors in the mercial activities. That means is a kind of principle that every businessman needs to stand to during business activities.There are many kinds of business etiquette. From the major aspects, business etiquette is divided into eight kinds. There are as follows: treating, visiting, intercourse, meeting, negotiation, ceremony, traveling, and banquet etiquette. There are many other sorts of classifying business etiquette。ois Bourguignon and his “3A principles”. 3 Twelve principles in business circle in China 43. Factors on business etiquette 5 Time 5 Space 6 Value 6 Culture 74. The importance of business etiquette 8 Communion 8 Harmony 9 Education 11 Maintenance 135. Influences 14 Promoting personal qualification 15 Relationship benefit 16 Passing information 18 Longterm cooperation 19 Behavior standardization 206. Conclusion 22References 22Globalization in the business arena has increased the need for businesspeople to be sensitive to the culture and etiquette of other countries. This understanding can help establish and nurture positive longterm business relationships.To succeed in a global economy, executives must be aware of cultural differences, styles, and expressions that are internationally nonoffensive. In order to establish a relationship that will be mutually beneficial, knowledge of international protocol is indispensable in today39。ois Bourguignon, who is the former president of World Bank, propound that businessmen need to attach importance to interpersonal relation (). To deal with the interpersonal relationship, it is necessary for businessman to focus on “three A principles”. The main idea of this principle is as follows. The first “A” stands for the word “accept”. “Accept” means to accept the other side. Just as “Clients are the God”, is often heard from the advertisements of panies (). To achieve this, businessmen need to notice the following aspects: 1) never interrupt others。s results are categorized by country, often there is more than one cultural group within that country. In these cases there may be significant deviation from the study39。 minimizes the seriousness of the mistake in the third paragraph。s about projecting an image of professionalism and credibility. It is good for businessmen to learn how to develop and sharpen their business munication skills with the purpose of enhancing both their professional image and their ability. Etiquette requests at all aspects of business image—from body language and dress to meeting etiquette and conflict management with coworkers.Southwest Airlines Company is a very good example. What makes the one airline stand out from the rest and persuade travelers to choose it over another is the quality of service provided and etiquette that is expressed by the workers. At Southwest Airlines, highly motivated employees render the kind of service that has earned the airline the industry’s highest ratings on customer satisfaction for six years running. Fortune magazine recently chose the Southwest as the number one pany in the airline industry (付美榕，2004:278). How has Southwest managed to thrive in an industry where some airlines have barely survived and others have gone under? From its startup in 1971, Southwest has been careful to stay in touch with its customers’ needs. The pany also created a system of business etiquette. Southwest’s employees know that as long as they are keeping etiquette, they can do their jobs right. And doing their jobs right includes the freedom to act on ideals they believe increase efficiency, promote business etiquette, or improve customer service (付美榕，2004:278). The reason is that business etiquette counts more than anything of a pany. It is the key to build a good pany reputation. Competitors have a unique perspective on a businessman and his pany. They face the same pressures and have to make the same choices. If a businessman has the respect of his petitors, he probably deserves it. So it is important to act in a way that is going to earn their respect. Not that he does not pete as aggressively as possible, but it need to play by business etiquette. It is also necessary for businessman to remember body language as an important part of understanding other cultures. Keeping particular culturally correct gestures in mind will allow for a more fortable and productive relationship between each other. 5. Influences Business etiquette is a kind of skill that is used to municate with each other during business intercourse. Understanding the etiquette of any area where businessmen choose to do business will require a great deal of effort. To be successful in international business and to be good citizens of the international munity then, it is good for businessmen to learn to honor and respect their own cultures and also to develop an appreciation, tolerance and respect for other’s custom. Promoting personal qualification Now, in the 21st century, it is good for Chinese to make use of every opportunity to introduce China to foreign friends. Business etiquette is the very beginning of munication. And do remember this old Chinese saying “Well begun is half done.”Look at the following case. In Guangdong, there was a manager of pany and his pany was receiving a survey from a Risk Investment Company. When he panied investors looking around his pany, he made an expector