【正文】 refore, in business correspondence, there are few claiming words. However, when writing refusing and disappointing letters, approbation maxim should be applied appropriately in order to decline reader’s disfavor. E .g:Dear Sirs,Thank you for letting us know about your concern that our quotation for the 1000 Folded Chairs you enquired about last week is higher than the average market level. As we understand your letter you feel you could have gotten essentially the same quality chairs as you purchased from us last year for about the same price as our last year’s. As a result, you would like either to ask for the same price as last year’s or receive a 5% discount.With the present market trend, we have to say that our price is really the best we can quote, notwithstanding we would do everything possible to make you satisfy with your purchase.I hope this explanation answers your question concerning our explanation, also answers your question concerning our price structure, and look forward to your order. Yours faithfully, WilsonThe aim of the above letter is to refuse the declining requirement of the other party. But at the beginning of the letter, the writer uses grateful tone and mentions the other party’s requirement. Then, it indirectly points out the reason of the wrong price elimination without saying angularly “you can not buy them at the same price as last year’s…” but in a good tone “As we understand your letter you feel you could have gotten essentially…As a result, you would like...” In this way, the correspondence has realized the principle “Minimize praise of self”. In addition, the letter expresses the addresser would try his best to satisfy the addressee, because the quotation is “the best price” and hope to receive the buyer’s order. This correspondence skillfully applies “Approbation Maxim” to refuse the bid. Application of Modest MaximModesty Maxim is based on the principle “minimizes praise of self, maximize dispraise of self”. Foreign trade is plicated and painstaking which is in need of the close cooperation and intime munication. When problem es out, we can’t just find causes from the other but most importantly from ourselves. We should admit the mistake of ourselves impersonally. In the letter below, the seller has delayed the delivery of the goods but it has gained the acceptance of extending L/C from the buyer and finally fulfills the contact.Dear…Re: Your L/C No. 5757 covering your Order .Thank you for your extension of your L/C . Today we shipped the above consignment on board . “Nellore” which sails for your port tomorrow.Enclosed please find one set of the shipping documents covering this consignment, as follows:(1) One nonnegotiable copy of B/L。畢業(yè)論文(設計)On the Politeness Principle in Business Correspondence Writing1. Introduction 22. Politeness principle and the relevant theories 3 Definition of politeness 3 Pragmatic scales of politeness 4 Brown and Levinson’s Face Theory 4 Leech’s Politeness Principle and its Maxims 5 Politeness strategy 73. Application of politeness principle in business correspondence 8 Application of Brown and Levinson’s facethreatening acts (FTASs) in different types of business correspondence 8 Application of Leech’s politeness principle in business correspondence 11 Application of Tact Maxim 11 Application of Generosity Maxim 13 Application of Approbation Maxim 14 Application of Modest Maxim 16 Application of Agreement Maxim 18 Application of Sympathy Maxim 194. Strategies of realizing the politeness principle in business correspondence writing 21 Grammar strategy 21 Passive voice sentence pattern 21 Using affirmative structures 22 Interrogative clause 23 Conditional sentence 24 Past tense and progressive tense 25 Subjunctive mood 26 Lexical strategies 27 Positive words instead of the negative ones 27 Soft words 29 Hedging words and phrases 30 Strategy of “YouAttitude” 315. Conclusion 33References 341. Introduction With the globalization of world economy, business munication is being more and more important. Business correspondence, as a major form of munication in the mercial world, plays a significant role in the administration and operation of a business activity. Nowadays business operations are not restricted to any locality state or nation. Business correspondence has been increased because of the vast expansion of business, increases in demand as well as the supply of goods. Therefore, to improve the quality of business correspondence is very important.“Politeness, which is a social phenomenon, touches upon every aspect of life. It is of great concern with sociologists, sociolinguistics, social anthropologists and social psychologists.” (Chen, 2005). In business correspondence, politeness is the most important motivating factor of choosing what kind of language should be used and what kinds of approaches to arrange the letter (Lan, 2004: 3). How we say something is as important as what we say since the content and the form are two sides of the same object. That is to say, politeness accounts for most of the deliberate use of certain structures, organizations and selections of specific linguistic forms in business letter writing. In this paper, it focuses on several aspects to analyze the politeness principle in business correspondence writing. In order to give a firm theory foundation from the points of the definition of politeness and it’s pragmatic scales, the thesis basis on Brown and Levinson’s face theory and Leech’s politeness principle and six maxims. Through analyze the manifestation of politeness principle of the above theory in the correspondence to expatiate the application of politeness principle in business correspondence. On the base of the above theory and cases study, the thesis summarizes and p