【正文】 ......................................................................2 項(xiàng)目編制依據(jù) ...........................................................................................................2第 2 章 項(xiàng)目承辦單位概況 ...................................................................................5第 3 章 市場(chǎng)分析與預(yù)測(cè) .......................................................................................7 中國(guó)農(nóng)產(chǎn)品流通產(chǎn)業(yè)發(fā)展?fàn)顩r ..........................................................................8 農(nóng)業(yè)產(chǎn)業(yè)化發(fā)展對(duì)流通環(huán)節(jié)的市場(chǎng)創(chuàng)新提出更高要求 ................8 城市居民食品消費(fèi)結(jié)構(gòu)變化促使食品需求向安全綠色方向發(fā)展11 以批發(fā)市場(chǎng)為中心的傳統(tǒng)農(nóng)副產(chǎn)品流通體系發(fā)展滯后 ..............12 中國(guó)農(nóng)副產(chǎn)品出口與行業(yè)發(fā)展 ......................................................14 北京市農(nóng)副產(chǎn)品流通情況及市場(chǎng)分析 ............................................................17 農(nóng)副產(chǎn)品的生產(chǎn)向生態(tài)、安全和品牌轉(zhuǎn)變 ..................................17 北京農(nóng)副產(chǎn)品的消費(fèi)狀況 ..............................................................18 北京市農(nóng)副產(chǎn)品流通體系 ..............................................................25 都市農(nóng)副產(chǎn)品流通體系的改革目標(biāo) ..............................................32 項(xiàng)目的政策背景 ................................................................................................33 綠色安全農(nóng)副產(chǎn)品發(fā)展對(duì)社會(huì)的重要意義 ..................................33 中央政府的政策 ..............................................................................33 北京市的相關(guān)政策及優(yōu)惠措施 ......................................................35 項(xiàng)目開展的必要性與可行性 ............................................................................35 項(xiàng)目開拓對(duì)錦繡大地總體發(fā)展目標(biāo)的戰(zhàn)略意義 ..........................35 項(xiàng)目建設(shè)對(duì)錦繡大地市場(chǎng)發(fā)展的必要性 ......................................36 錦繡大地農(nóng)業(yè)股份有限公司的競(jìng)爭(zhēng)力分析 ..................................36 本章綜述：項(xiàng)目的競(jìng)爭(zhēng)力分析和市場(chǎng)預(yù)測(cè)分析 ............................................38 項(xiàng)目的 SWOT 競(jìng)爭(zhēng)力分析 ............................................................38 主要（潛在）競(jìng)爭(zhēng)對(duì)手分析 ..........................................................38 市場(chǎng)容量預(yù)測(cè) ..................................................................................40第 4 章 項(xiàng)目的功能定位與經(jīng)營(yíng)策略分析 .........................................................43 運(yùn)營(yíng)模式及經(jīng)營(yíng)方式 ........................................................................................43 經(jīng)營(yíng)管理理念的轉(zhuǎn)變和經(jīng)營(yíng)體系的構(gòu)建 ........................................................43 交易主體資格準(zhǔn)入制度 ..................................................................43 交易農(nóng)產(chǎn)品—— 準(zhǔn)入制和質(zhì)量追溯制 ..........................................43 在供應(yīng)鏈管理平臺(tái)基礎(chǔ)上構(gòu)建企業(yè)經(jīng)營(yíng)管理體系 ......................44 經(jīng)營(yíng)策略 ............................................................................................................44 品牌服務(wù)策略 ..................................................................................44 綠色營(yíng)銷和安全農(nóng)副產(chǎn)品理念 ......................................................44 人才策略 ..........................................................................................44 市場(chǎng)細(xì)分策略 ..................................................................................44第 5 章 綠色安全果蔬流通體系建設(shè) .................................................................46 供應(yīng)鏈管理平臺(tái)的構(gòu)建與運(yùn)營(yíng) ........................................................................49 供應(yīng)鏈管理平臺(tái)構(gòu)建概述 ................................................................49 供應(yīng)鏈管理平臺(tái)中信息系統(tǒng)構(gòu)建 .....................................................50 信息平臺(tái)系統(tǒng)設(shè)計(jì)思路及運(yùn)營(yíng)管理 .................................................51 構(gòu)建綠色安全果蔬標(biāo)準(zhǔn)體系 ............................................................................55 綠色安全果蔬基地認(rèn)證與供應(yīng)體系建設(shè) ........................................................55 綠色安全果蔬生產(chǎn)環(huán)節(jié)質(zhì)量控制 ....................................................................56 綠色安全果蔬展示交易中心建設(shè) ....................................................................57 安全農(nóng)副產(chǎn)品加工、包裝和貯藏業(yè)務(wù)管理 ....................................................59 電子統(tǒng)一結(jié)算系統(tǒng) ............................................................................................61 綠色安全果蔬城市配送體系經(jīng)營(yíng)與管理 ........................................................61 綠色安全果蔬質(zhì)量安全控制體系建設(shè) ............................................................61 綠色安全果蔬進(jìn)出口貿(mào)易管理體系 ................................................................62 支持與配套服務(wù)體系的建設(shè) ............................................................................62 人員需求 ............................................................................................................62第 6 章 財(cái)務(wù)分析 .................................................................................................63 投資估算 ............................................................................................................63. 編制依據(jù) ..........................................................................................63. 編制說明 ..........................................................................................63. 總投資估算 ......................................................................................63 財(cái)務(wù)效益分析 ....................................................................................................64. 基礎(chǔ)數(shù)據(jù) ...................................................................................64. 產(chǎn)品成本估算 ...........................................................................64. 收入及利潤(rùn)分配 .......................................................................65. 財(cái)務(wù)盈利能力分析 ...................................................................67. 清償能力分析 ...........................................................................69. 財(cái)務(wù)敏感性分析 .......................................................................69. 財(cái)務(wù)評(píng)價(jià)結(jié)論 ...........................................................................69第 7 章 項(xiàng)目實(shí)施步驟 .........................................................................................70. 具體的發(fā)展戰(zhàn)略要分為三步實(shí)施： ................................................................70. 項(xiàng)目建設(shè)狀況 ....................................................................................................70. 項(xiàng)目建設(shè)工期 ...........................................................................70. 項(xiàng)目實(shí)施進(jìn)度計(jì)劃 .....................................