【正文】 .......................................................................................................................25第 6 章 網(wǎng)站盈利模式 .......................................................................................................................26 基于廣告模式盈利的可行性分析 ...............................................................................................264 / 51 基于旅館、旅行社中介的營(yíng)銷(xiāo)模式 ...........................................................................................26 技術(shù)可行性分析 ....................................................................................................................26 經(jīng)濟(jì)可行性分析 ....................................................................................................................27 基于加盟對(duì)象收取加盟費(fèi)及運(yùn)營(yíng)費(fèi) ...........................................................................................27 基于會(huì)員賬戶(hù)金額和保證金利息 ...............................................................................................27 經(jīng)濟(jì)可行性 ............................................................................................................................27 技術(shù)可行性 ............................................................................................................................28 基于為旅館、酒店提供服務(wù)（中、后期規(guī)劃） .......................................................................28 經(jīng)濟(jì)可行性 ............................................................................................................................28 技術(shù)可行性 ............................................................................................................................28第 7 章 網(wǎng)站系統(tǒng)功能分析 ...................................................................................................................30 會(huì)員登錄注冊(cè)系統(tǒng) .......................................................................................................................30 網(wǎng)站信息發(fā)布系統(tǒng) .......................................................................................................................30 搜索系統(tǒng) .......................................................................................................................................30 郵件列表管理系統(tǒng) .......................................................................................................................30 網(wǎng)絡(luò)商鋪系統(tǒng) ...............................................................................................................................31 BBS 論壇系統(tǒng) ...............................................................................................................................31 流量分析系統(tǒng) ...............................................................................................................................31 信息加密系統(tǒng) ...............................................................................................................................32第 8 章 網(wǎng)站營(yíng)銷(xiāo)策略 .........................................................................................................................33 以中低端消費(fèi)群體的定位 ...........................................................................................................33“三步走”的戰(zhàn)略方針 .....................................................................................................................34 網(wǎng)站品牌策略 ...............................................................................................................................35 廣告媒介的選擇 ....................................................................................................................35 廣告方式 ................................................................................................................................36 加盟商免費(fèi)試用策略（網(wǎng)站發(fā)展初期） ...................................................................................37 會(huì)員優(yōu)惠服務(wù) ...............................................................................................................................37第 9 章 財(cái)務(wù)分析 .................................................................................................................................38 公司資金來(lái)源與資本結(jié)構(gòu) ...........................................................................................................38 財(cái)務(wù)假設(shè) .......................................................................................................................................38 投資回收期分析 ...........................................................................................................................39 凈現(xiàn)值分析 ...................................................................................................................................40 內(nèi)部收益率分析 ...........................................................................................................................40第 10 章 風(fēng)險(xiǎn)控制 ...............................................................................................................................41 市場(chǎng)風(fēng)險(xiǎn)與控制 .........................................................................................................................41 管理風(fēng)險(xiǎn)與控制 .........................................................................................................................41 財(cái)務(wù)風(fēng)險(xiǎn)與控制 .........................................................................................................................41 財(cái)務(wù)風(fēng)險(xiǎn)的內(nèi)涵 ..................................................................................................................41 財(cái)務(wù)分析的分內(nèi)與特征 ......................................................................................................42 企業(yè)財(cái)務(wù)結(jié)構(gòu)合理的指標(biāo) ..................................................................................................43 財(cái)務(wù)風(fēng)險(xiǎn)分析及解決方案 ..................................................................................................435 / 51 公司財(cái)務(wù)風(fēng)險(xiǎn)管理 ..............................................................................................................44第 11 章 風(fēng)險(xiǎn)退出 .........................................................................................................