《戴爾營銷模式》ppt課件-全文預(yù)覽
【正文】 rtner program based on the direct mode, and hopes to further expand the coverage area of ??the domestic market, especially in cities outside the region is expected to expand in the year one thousand partners . 08年 4月，戴爾公司宣布在國內(nèi)推出基于直接模式的商用產(chǎn)品合作伙伴計(jì)劃，希望進(jìn)一步擴(kuò)大國內(nèi)區(qū)域市場的覆蓋能力，尤其是大中城市以外的區(qū)域，預(yù)計(jì)今年內(nèi)將拓展一千家合作伙伴。 China39。 關(guān)鍵服務(wù)的外包增加了服務(wù)流程的復(fù)雜性，服務(wù)質(zhì)量不能保證 。 Dell Confidential Page 10 The costs of direct marketing investment in advertising is very large pany must first have an increasingly large and plex global information and munication works, including free telephone and fax support. 直銷在廣告宣傳上的投入是非常大的 ,公司首先得擁有一個日益龐大和復(fù)雜的全球信息和通信網(wǎng)絡(luò)，包括免費(fèi)的電話和傳真支持。 Dell Confidential Page 9 customer alliances Research customers, rather than petitors Dell depth study of the customer, rather than about the customer, do not always Guzhe petition, Dell and suppliers link between the purchase of raw materials is the key to its success. First, the value of petition between buyers and suppliers can be shared. Second, no matter what kind of new products, the ability to quickly circulate on the market the pany39。 market segments: a better understanding of the customer than the customer. 細(xì)分市場：比顧客更了解顧客 Dell Confidential Page 8 abandon inventory distribution channels, drains agent is stored goods, vendor inventory in the distribution channel is pressed, so to ensure that the socalled zero inventory. can also maketoorder Dell to achieve zero inventory goal. inventory (with information instead of stock) is the core of Dell39。不管是通過國際互聯(lián)網(wǎng)，還是通過電話，或者與銷售員面對面互動，戴爾的顧客都可以十分方便地找到他們所需要的機(jī)器配置。相對于增值轉(zhuǎn)銷而言，由于繞過了零售商，價(jià)格較為低廉，因而真正發(fā)揮了生產(chǎn)力的優(yōu)勢。 Dell Confidential Page 5 contact with customers. Throughout the design, manufacturing and sales process is to listen to customer feedback, reflecting customer needs as the starting point. 2. Using the most popular work of direct sales, making care more convenient to purchase capacity, thus greatly improving the efficiency of sales. price advantage is one of the factors most petitive direct. Relative to valueadded resellers, since bypass
教學(xué)課件相關(guān)推薦
鄂ICP備17016276號-1