【正文】 ..................................................................144第七章 韓國(guó)之窗的商業(yè)模式 ................................................................................................................146一、 關(guān)于商業(yè)模式 ............................................................................................................................146二、 盛基公司戰(zhàn)略性商業(yè)模式 ........................................................................................................147 四種房地產(chǎn)企業(yè)的類型 ..........................................................................................................147 盛基公司的選擇 ......................................................................................................................147 盛基公司的開發(fā)理念 ..............................................................................................................147韓國(guó)之窗引擎與商業(yè)模式策劃報(bào)告IV 盛基公司的戰(zhàn)略性商業(yè)模式 ..................................................................................................147三、 韓國(guó)之窗項(xiàng)目的商業(yè)模式 ........................................................................................................148 政府捆綁式的運(yùn)作模式 ..........................................................................................................148 五個(gè) “統(tǒng)一 ”的運(yùn)作模式 ......................................................................................................148 資源整合的運(yùn)作模式 ..............................................................................................................149 引擎拉動(dòng)式的運(yùn)作模式 ..........................................................................................................149 成長(zhǎng)性的運(yùn)作模式 ..................................................................................................................149 長(zhǎng)短相濟(jì)、動(dòng)靜結(jié)合的運(yùn)作模式 ..........................................................................................150 銷售與經(jīng)營(yíng)相濟(jì)的運(yùn)作模式 ..................................................................................................150 多種盈利的運(yùn)作模式 ..............................................................................................................151四、 韓國(guó)之窗的開發(fā)策略 ................................................................................................................152 開發(fā)過(guò)程中的控制策略 ..........................................................................................................152 商貿(mào)和居住開發(fā)的策略 ..........................................................................................................152 與開發(fā)區(qū)聯(lián)動(dòng)的開發(fā)策略 ......................................................................................................153 開發(fā)中的經(jīng)營(yíng)策略： ..............................................................................................................153 市場(chǎng)的推廣策略 ......................................................................................................................153 開發(fā)的啟動(dòng)策略 ......................................................................................................................154 項(xiàng)目動(dòng)態(tài)的開發(fā)策略 ..............................................................................................................154五、 韓國(guó)之窗的運(yùn)作特點(diǎn)說(shuō)明 ........................................................................................................155 韓國(guó)之窗的運(yùn)作特點(diǎn) ..............................................................................................................155 韓國(guó)之窗的環(huán)境特征 ..............................................................................................................156 項(xiàng)目投資與收益 ......................................................................................................................156 對(duì)運(yùn)作管理能力的要求 ..........................................................................................................156 關(guān)注區(qū)域營(yíng)銷和子項(xiàng)目營(yíng)銷 ..................................................................................................157韓國(guó)之窗引擎與商業(yè)模式策劃方案 正文 0第一章 韓國(guó)之窗的房地產(chǎn)市場(chǎng)背景一、2022 中國(guó)房地產(chǎn)年發(fā)展態(tài)勢(shì)經(jīng)濟(jì)繁榮帶動(dòng)房市平穩(wěn)增長(zhǎng) 國(guó)家統(tǒng)計(jì)局統(tǒng)計(jì)，2022 年我國(guó)國(guó)內(nèi)生產(chǎn)總值為 11664 億元，按可比價(jià)格計(jì)算，比上年增長(zhǎng) %，是 1997 年以來(lái)增長(zhǎng)最快的年份。 ........................................................................................................96三、 周邊市場(chǎng)狀況 ..............................................................................................................................96四、 韓國(guó)之窗汽配采購(gòu)中心的運(yùn)作 ..............................................................................................82韓國(guó)之窗引擎與商業(yè)模式策劃報(bào)告II 招商模式 ....................................................................................................................................82 目標(biāo)客戶群 ................................................................................................................................82 實(shí)施品牌戰(zhàn)略 ............................................................................................................................84 營(yíng)銷網(wǎng)絡(luò)的建立 ........................................................................................................................86五、 韓國(guó)之窗建材家居采購(gòu)中心 ”的開發(fā)背景 .........................................................................45 市場(chǎng)大勢(shì)所趨 ............................................................................................................................45 跨越式發(fā)展的需求 ....................................................................................................................52 中韓貿(mào)易的需求 ........................................................................................................................53韓國(guó)之窗引擎與商業(yè)模式策劃報(bào)告I 文登消費(fèi)市場(chǎng)缺失的需求 ........................................................................................................54二、 項(xiàng)目開發(fā)優(yōu)勢(shì) ..............................................................................................................................54 政府的支持 ................................................................................................................................54 資源優(yōu)勢(shì) .................................................