【正文】 ..............................1第 3 條 規(guī)劃范圍 ....................................................................................................................2第 4 條 規(guī)劃期限 ....................................................................................................................3第 5 條 規(guī)劃原則 ....................................................................................................................3第 6 條 規(guī)劃思路 ....................................................................................................................3第二章 明琴緣?mèng)浯渲閷毬糜纬前l(fā)展戰(zhàn)略 ............................4第 7 條 指導(dǎo)思想 ....................................................................................................................4第 8 條 發(fā)展策略 ....................................................................................................................4第 9 條 總體目標(biāo) ....................................................................................................................6第 10 條 定位與主題、品牌 ..................................................................................................7第三章 珠寶城總體布局和功能分區(qū) ................................8第 11 條 總體布局 ..................................................................................................................8第 12 條 功能分區(qū) ..................................................................................................................8第四章 珠寶旅游城項(xiàng)目設(shè)計(jì)概要 .................................11第 13 條 項(xiàng)目設(shè)計(jì)思路 ........................................................................................................11第 14 條 項(xiàng)目分類 ................................................................................................................11第 15 條 項(xiàng)目系列框架 ........................................................................................................11第五章 配套服務(wù)設(shè)施和基礎(chǔ)設(shè)施規(guī)劃 .............................14第 16 條 旅游住宿 ................................................................................................................14第 17 條 旅游餐飲 ................................................................................................................15第 18 條 基礎(chǔ)設(shè)施規(guī)劃 ........................................................................................................17第六章 運(yùn)營(yíng)策略與運(yùn)行支持 .....................................21明琴緣?mèng)浯渲閷毬糜喂I(yè)城總體規(guī)劃 6第 19 條 運(yùn)營(yíng)理念 ................................................................................................................21第 20 條 運(yùn)營(yíng)原則 ................................................................................................................21第 21 條 開發(fā)模式 ................................................................................................................22第 22 條 盈利模式 ................................................................................................................22第 23 條 組織結(jié)構(gòu) ................................................................................................................22第 24 條 運(yùn)行支持 ................................................................................................................24第七章 市場(chǎng)營(yíng)銷規(guī)劃 ............................................25第 25 條 營(yíng)銷戰(zhàn)略指導(dǎo)思想 ................................................................................................25第 26 條 目標(biāo)客源定位與客源市場(chǎng)細(xì)分 ............................................................................25第 27 條 旅游產(chǎn)品與組合 ....................................................................................................26第 28 條 營(yíng)銷策略 ................................................................................................................28第 29 條 促進(jìn)銷售方式 ........................................................................................................30第 30 條 旅游線路規(guī)劃 ........................................................................................................33第八章 環(huán)境保護(hù)規(guī)劃 ...........................................35第 31 條 生態(tài)環(huán)境保護(hù)目標(biāo)與容量 ....................................................................................35第 32 條 林業(yè)資源保護(hù) ........................................................................................................35第 33 條 動(dòng)植物資源保護(hù) ....................................................................................................36第 34 條 水污染防治 ............................................................................................................36第 35 條 營(yíng)造良好視覺環(huán)境 ................................................................................................37第 36 條 空氣污染防治 ........................................................................................................37第 37 條 噪聲控制 ................................................................................................................37第 38 條 環(huán)衛(wèi)安全工作 ........................................................................................................37第 39 條 綠化美化工程 ........................................................................................................38第九章 建設(shè)規(guī)劃與投資分析 .....................................39第 40 條 開發(fā)分期與建設(shè)項(xiàng)目 ............................................................................................39第 41 條 分期投入 ................................................................................................................40第 42 條 收益 ........................................................................................................................41明琴緣?mèng)浯渲閷毬糜喂I(yè)城總體規(guī)劃 7第十章 規(guī)劃實(shí)施的保障體系 .....................................44第 43 條 機(jī)制 ........................................................................................................................44第 44 條 人力資源開發(fā) ........................................................................................................45第 45 條 信息化和科技保障 ................................................................................................46明琴緣?mèng)浯渲閷毬糜喂I(yè)城總體規(guī)劃 1第一章 規(guī)劃概要第 1