欽州德克士營(yíng)銷(xiāo)診斷報(bào)告書(shū)-全文預(yù)覽
【正文】 ..................................................7 德克士的劣勢(shì) ............................................................................................................................................... 7 德克士的機(jī)會(huì) ............................................................................................................................................... 7 .......................................................................................................................7 主要人群 —— 大學(xué)生、青年、上班族為主 ......................................................................................... 7 主要因素 —— 價(jià)格實(shí)惠 ............................................................................................................................. 7 主要信息 —— 人工宣傳 ............................................................................................................................. 7 ................................................................................................................................7 目 標(biāo)顧客定位 ............................................................................................................................................... 8 目標(biāo)市場(chǎng)定位 ............................................................................................................................................... 8 口味定位 ....................................................................................................................................................... 8 ................................................................................................................................8 營(yíng)銷(xiāo)意識(shí)不強(qiáng) ............................................................................................................................................... 8 市場(chǎng)調(diào)研不夠深入，營(yíng)銷(xiāo)策略不夠清楚 .............................................................................................. 8 市場(chǎng)調(diào)研職能弱化，影響欽州分店的拓展 ......................................................................................... 8 ............................................................................................................................8 欽州市德克士產(chǎn)品策略 ............................................................................................................................. 8 產(chǎn)品組合策略 .....................................................................................................................................8 新產(chǎn)品開(kāi)發(fā)策略 .................................................................................................................................9 欽州市德克士?jī)r(jià)格策略 ............................................................................................................................. 9 低價(jià)攻入策略 .....................................................................................................................................9 中價(jià)攻入策略 .....................................................................................................................................9 欽州德克士銷(xiāo)售渠道策略 ............................................................................
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