電子商務畢業(yè)設計（論文）-成都教育培訓機構(gòu)網(wǎng)絡營銷策略分析-全文預覽
【正文】 目錄 .............................................................................................................................. 3 ......................................................................................................... 5 成都培訓市場機構(gòu)現(xiàn)狀 ........................................................................................ 5 培訓機構(gòu)營銷現(xiàn)狀分析 ........................................................................................ 6 3．必要性分析 ................................................................................................................. 9 消費者分析 .......................................................................................................... 9 消費者定位 ................................................................................................ 9 消費者網(wǎng)絡行為分析 ................................................................................ 10 網(wǎng)絡營銷必要性分析 .......................................................................................... 11 ....................................................................................................... 14 6c 營銷策略 ....................................................................................................... 14 顧客策略（ customer strategy） .................................................................. 14 成本價值策略（ cost strategy） .................................................................. 14 溝通策略（ munication strategy） ......................................................... 15 方便性策略（ convenience strategy） .......................................................... 16 信用策略（ credit strategy） ....................................................................... 16 創(chuàng)新策略（ creation strategy） .................................................................... 16 點對點營銷策略 ................................................................................................ 17 點對點策略的背景 .................................................................................... 17 結(jié)果導向 消除阻力 .................................................................................. 17 網(wǎng)絡營銷具體方式 ............................................................................................ 17 5．結(jié)論與展望 ............................................................................................................... 20 研究結(jié)論 ........................................................................................................... 20 創(chuàng)新點 ............................................................................................................... 21 研究的不足之處 ................................................................................................. 21 致謝 .................................................................................................................. 21 參考文獻 ...........................................................................................
法律信息相關(guān)推薦
鄂ICP備17016276號-1