電子商務(wù)畢業(yè)設(shè)計(jì)（論文）-成都教育培訓(xùn)機(jī)構(gòu)網(wǎng)絡(luò)營(yíng)銷策略分析-全文預(yù)覽
【正文】 目錄 .............................................................................................................................. 3 ......................................................................................................... 5 成都培訓(xùn)市場(chǎng)機(jī)構(gòu)現(xiàn)狀 ........................................................................................ 5 培訓(xùn)機(jī)構(gòu)營(yíng)銷現(xiàn)狀分析 ........................................................................................ 6 3．必要性分析 ................................................................................................................. 9 消費(fèi)者分析 .......................................................................................................... 9 消費(fèi)者定位 ................................................................................................ 9 消費(fèi)者網(wǎng)絡(luò)行為分析 ................................................................................ 10 網(wǎng)絡(luò)營(yíng)銷必要性分析 .......................................................................................... 11 ....................................................................................................... 14 6c 營(yíng)銷策略 ....................................................................................................... 14 顧客策略（ customer strategy） .................................................................. 14 成本價(jià)值策略（ cost strategy） .................................................................. 14 溝通策略（ munication strategy） ......................................................... 15 方便性策略（ convenience strategy） .......................................................... 16 信用策略（ credit strategy） ....................................................................... 16 創(chuàng)新策略（ creation strategy） .................................................................... 16 點(diǎn)對(duì)點(diǎn)營(yíng)銷策略 ................................................................................................ 17 點(diǎn)對(duì)點(diǎn)策略的背景 .................................................................................... 17 結(jié)果導(dǎo)向 消除阻力 .................................................................................. 17 網(wǎng)絡(luò)營(yíng)銷具體方式 ............................................................................................ 17 5．結(jié)論與展望 ............................................................................................................... 20 研究結(jié)論 ........................................................................................................... 20 創(chuàng)新點(diǎn) ............................................................................................................... 21 研究的不足之處 ................................................................................................. 21 致謝 .................................................................................................................. 21 參考文獻(xiàn) ...........................................................................................
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