【正文】 譯 文 ： 做好“隨時隨地”的承諾 在移動通信發(fā)展的推動下，一些銀行如何保持他們的網(wǎng)絡(luò)信息新鮮和靈活？ 一個冬天的下午 , 在埃爾多拉多的一家市值近 億 美元資產(chǎn)的 銀行里， 兩個職員 在電話上 與 他們 洽談關(guān)于伊利諾伊州與 ABABJ 有關(guān)其新鮮前瞻性網(wǎng)站的事宜。s gone from textbased alerts and balancecheck via applications derived from niche vendors, toward easier to install and upgrade applications from a consolidated group of vendors including ORCC and Digital Insight. Mobile, in some cases, has nudged the inter forward, particularly among the largest banks that tend to be bogged down with internal development for both channels. The best mobile and inter services have landing pages where multiple transactions can be done and which offer consolidated views of all product holdings with the bank, says Ron Shevlin. In the case of Citibank says Javelin39。s about details in messaging and screen design, he says. Some banks have it down, but it39。 the time of the value play should be ushered in, including use of personal financial management (PFM) tools. Banks need to be thinking about what, beyond storage of money, they can do for customers, says Mark Schwanhausser, a research analyst with Javelin Strategy and Research, Pleasanton, Calif. (Nearly everyone mentioned the buzz around PFM and sites such as a free online money management site that boasts more than one million usersand most experts were certain that it was a development that would have legs.) Most banks tend to favor a more measured approach to their website upgrades, both for pliance reasons and because they don39。s where she39。s bank customers. For that reason, she is also thinking about experimenting with Twitter and Facebook. Our official tagline is 39。t have Flash or flashiness on our website. It wouldn39。Making good on the anytime, anywhere promise （ Meleis, Sherie. ABA Banking , (4):3638） How some banks keep their web experience fresh and flexible, pushed by mobile developments On a recent blustery, winter afternoon two staffers of nearly $160 million assets Legence Bank based in Eldorado, Ill., chatted on the phone with ABABJ about its fresh looking website. It makes use of a rotating center banner that features its Smart Business Checking, a charity oriented, third party checking brand called Kasasa, a Boomerang Bucks reward program, and a trade publication cover article trumpeting its cando approach to making smart hires and motivating staff. This was enough formation to sink a landing page of old, but with Flash and similar technologies, all of the messaging streamed along, staying long enough in the visual field only to tantalize. (Each product page features a Tell me more generator or Apply Now link to generate leads or applications.) When it searched for a partner to help update the site in 2020, Legence was interested in making the site look modern while signaling the bank39。re always on the hunt for good vendors to partner with to do more with the channel. Bigbank sites not always better Thanks to a faceoff among inter vendors to improve product offerings as an extension of their core processing services, the old divide between big bank and munity bank capability is closing. Of the consolidated base of vendors that remain, channel products are meeting munity bank needs. Take Farmers State Bank of Munith, Mich. Laurie Goodlock, director of marketingcertified financial services at the $62 million assets munity bank, says, we don39。s region because she thinks that such moves will reach tomorrow39。s customers feel at home in the socalled remote channels, then that39。t