外文翻譯---做好隨時(shí)隨地的承諾(已修改)
2025-06-01 10:40 本頁面
【正文】 Making good on the anytime, anywhere promise （ Meleis, Sherie. ABA Banking , (4):3638） How some banks keep their web experience fresh and flexible, pushed by mobile developments On a recent blustery, winter afternoon two staffers of nearly $160 million assets Legence Bank based in Eldorado, Ill., chatted on the phone with ABABJ about its fresh looking website. It makes use of a rotating center banner that features its Smart Business Checking, a charity oriented, third party checking brand called Kasasa, a Boomerang Bucks reward program, and a trade publication cover article trumpeting its cando approach to making smart hires and motivating staff. This was enough formation to sink a landing page of old, but with Flash and similar technologies, all of the messaging streamed along, staying long enough in the visual field only to tantalize. (Each product page features a Tell me more generator or Apply Now link to generate leads or applications.) When it searched for a partner to help update the site in 2020, Legence was interested in making the site look modern while signaling the bank39。s withitness. Transactions needed to be kept intuitive. Designed in 2020 by Austin based First ROI, the Legence site now succeeds on those terms, notes Vicki Commiskey, senior marketing and munications counsel. If there39。s an opportunity to provide a useful service, we want to make it happen, she said. Wayne Garret, vicepresident of IT chimed in: We39。re always on the hunt for good vendors to partner with to do more with the channel. Bigbank sites not always better Thanks to a faceoff among inter vendors to improve product offerings as an extension of their core processing services, the old divide between big bank and munity bank capability is closing. Of the consolidated base of vendors that remain, channel products are meeting munity bank needs. Take Farmers State Bank of Munith, Mich. Laurie Goodlock, director of marketingcertified financial services at the $62 million assets munity bank, says, we don39。t have Flash or flashiness on our website. It wouldn39。t fit our image and brand. Yet the simple exterior houses a sophisticated site. The bank offers inter banking, bill payment, and mobile banking from Funds Xpress First Data. Goodlock advertised Farmers State Bank39。s mobile banking with banners at branch locations and with a direct mailing. We are just starting to get highspeed inter access and we need more towers to make mobile service more widely adopted here, she says. Still, the bank wanted to move slightly ahead of the technology curve in Goodlock39。s region because she thinks that such moves will reach tomorrow39。s bank customers. For that reason, she is also thinking about experimenting with Twitter and Facebook. Our official tagline is 39。The bank where you feel at home39。, Goodlock says. Naturally, if tomorrow39。s customers feel at home in the socalled remote channels, then that39。s where she39。d like to be. Although site experiences vary, generally, mobile and inter channels are each undergoing rapid incremental change. Once thought of as merely an extension of a website, mobile is beginning to be it39。s own thing, literally and figuratively, certainly in the mind of the customer. At the same time, the inter has flowered. In five short years, inter banking has been affected by Web , the rise of rich inter applications (RIA), and other advances that make the web experience closer to what people expect from their puter desktop software. Rapid
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