傳統(tǒng)菜館和快餐店外文翻譯-其他專(zhuān)業(yè)-全文預(yù)覽
【正文】 和忠誠(chéng)度是與購(gòu)買(mǎi)意圖。 表 2的分析結(jié)果 對(duì)快餐店。 表 1：相關(guān)矩陣的傳統(tǒng)餐廳 變量 態(tài)度 滿(mǎn)意 忠誠(chéng) 意向 態(tài)度 1 滿(mǎn)意 ** 1 忠誠(chéng) ** ** 1 意向 ** ** ** 1 **相關(guān)重要的是在 水平（ 2尾） 。 因此，假設(shè)是公認(rèn)的 。 consumer loyalty from Lyon and Powers (2021), and purchase intention adopted from Newberry, Klemz, and Boshoff (2021). All item were measured on 5 point Likert scale (1 = strongly disagree to 5 = strongly agree). Pilot test reliability estimated ranged from .80 to .95. The reliability alpha for traditional restaurant were .82, .88, .90, and .79 and for fast food restaurant were .83, .88, .89, and .77 consecutively were obtained for consumer attitude, satisfaction, loyalty and purchase intention, respectively. The Cronbach alpha shows a consistently high result, above .70, which indicates their internal consistencies across all variables (Sekaran, 2021). Results Bivariate analysis (Pearson correlation) was undertaken to examine the correlation in the research hypotheses. The result of the analysis is presented in table 1 for traditional restaurants and table 2 for fast food restaurant. The hypothesis states that the consumer attitude, satisfaction and loyalty are correlated with purchase intention. The result of these analyses indicated that consumer loyalty was highly positively (r = .793) and highly significant (p = .001 level). The correlation between consumers attitude and purchase intention was positive and significant (r = .766) at p = .001 level. The statistical analysis yield that r = .751 indicate at p = .001 level, show the positive and significant correlation between consumer satisfaction and purchase intention. Table 2 present the analysis result for fast food restaurants. The result of these analyses indicated that consumer loyalty of fast food restaurant was highly positively (r = .789) and highly significant (p = .001 level). Whereas the correlation between consumers attitude and purchase intention was positive and significant (r = .756) at p = .001 level. The statistical analysis yield that r = 325 indicate at p = .001 level, show the positive and significant correlation between consumer satisfaction and purchase intention. Table 1: Correlations matrix of traditional restaurant VariablesAttitudeSatisfactionLoyaltyIntention Attitude1 **1 **.810**1 **.751**.793**1 ** Correlation is significant at the level (2tailed). Table 2: Correlations matrix of fast food restaurant VariablesAttitudeSatisfactionLoyaltyIntention Attitude1 **1 **.452**1 **.325**.789**1 ** Correlation is significant at the level (2tailed). As the result shown in table 1 and 2, the correlations are positive and can be considered high for consumer loyalty and attitude for both types of restaurant and consumer satisfaction for traditional restaurant because they were significantly correlated at more than r = .7 (Hair et al., 2021). Although the consumer satisfaction showed a lower correlation, the finding revealed that the independent variables are correlated with purchase intention at fast food restaurant. Thus, the hypothesis is accepted. Discussion The present study is underta
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