關(guān)于商業(yè)計(jì)劃合集8篇-全文預(yù)覽
【正文】 ..... 13 2．主要競(jìng)爭(zhēng)對(duì)手 .............................................................................................................................. 14 第四章 營(yíng)銷策略 ................................................. 21 一、戰(zhàn)略目標(biāo) ..................................................... 21 二、品牌策略 ..................................................... 22 三、產(chǎn)品策略 ..................................................... 22 四、價(jià)格策略 ..................................................... 23 五、通路策略 ..................................................... 23 六、在廣告促銷方面的策略 ......................................... 23 第五章 財(cái)務(wù)計(jì)劃 ................................................. 24 一、編制財(cái)務(wù)預(yù)算的準(zhǔn)備 ........................................... 24 二、財(cái)務(wù)預(yù)算表的編制 ............................................. 25 ..................................................................................................................................... 25 ............................................................................................................................. 25 ............................................................................................................................. 26 第六章 風(fēng)險(xiǎn)預(yù)測(cè) ................................................. 27 一、市場(chǎng)風(fēng)險(xiǎn) ..................................................... 27 二、內(nèi)部控制風(fēng)險(xiǎn) ................................................. 27 三、電子商務(wù)支付環(huán)節(jié)的第三方支付風(fēng)險(xiǎn) ............................. 28 ............................................................................................................................. 28 2．存在的問(wèn)題 .................................................................................................................................. 28 ......................................................................................................................................... 29 ......................................................................................................................................... 29 四、應(yīng)對(duì)措施 ..................................................... 29 ......................................................................................................................................... 29 ......
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