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【正文】 in your pany. What Shall We Do for Media? 14 CASE STUDY 15 ? Tire – a low interest category ? Tire knowledge – lacking from media side ? Media training in an entertainment way ? Contents What is a tire, tire maintenance, road safety。 Responsibility Charter) Principles of working with media 9 ? We are dealing with people ? Equality。 big story ? Very quick response On top of that, cooperation! What Do Journalists Want? 7 Principles of working with media M i ch e l i nP e r f o r m a n ce a n dR e sp o n si b i l i t yA p p r o a ch8 “The media plays a vital role within society and we recognize the importance of fast, prehensive and reliable info. In our relationship with the media (televisio
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