“有夢就有可能”juniper2004全球論壇會議營銷策劃(文件)
【正文】 topia” In reality, it is a sturdy baby standing on the shoulder of a giant. Infra shouts out a prophecy: “I e to China！ Those who take the leading in weling me, Will be the winner of the future world.” Pallas Associates Preamble ? We consider this forum an unusual meeting， a pioneering event that brings the past and future seamlessly together. ? The mission of the forum is to inculcate the two symbiotic ideas of Juniper and Infra into China. ? However, the low visibility of Juniper and Infra in China could make this event unnoticed, impeding the promotion. ? After meticulous discussion, we formulate hereby the promotion strategy for the forum as follows: Pallas Associates Our Strategy ? “Dual Emphasis， Equal Strength”－－ ? A. Press Marketing（ Preevent Press Campaign） ? B. Forum Design ? Carry out conceptual propagations for this forum through above two approaches！ Pallas Associates Planning Architecture ? PreEvent Press Campaign ? making full use of the propaganda ability of news media to pile on the atmosphere ? News report ? Special Colum ? Specialist Interview ? Forum Design ? Exceptional forum and activities arrangements ? Postforum manipulations (furthering its influence) Pallas Associates PreEvent Press Campaign ? In view of the novelty of Infra promoted by Juniper Networks in China?s telemunication and IT sectors, we advance a operating option of using “Press Marketing” to make the dream of Moving Beyond Inter e true. This approach is to amplify through press media and generate a conceptual frenzy for Juniper and Infra in China, thereby building the corporate image of Juniper, and the smooth market entry for Infra. Pallas Associates PreEvent Press Campaign The press reports we envisages as follows： ? Dare neglect the power of thin
教學(xué)課件相關(guān)推薦
鄂ICP備17016276號-1