【正文】 Autodialler has many useful features, it‘s very pacted, and it‘s easy to use. I‘m sure you‘ll agree that there will be a large market for it. Thank you. ? Check out one infomercial you really hate to see. Try to transform it into a 3minute long business presentation by using some language references in part five. Part V Supplementary Materials Language reference Below is a list of phrases and sentence patterns that may help you prepare your presentation. Remember, however, that every presentation is unique, and you must decide for yourself which language is appropriate for your presentation. The introduction 介紹 Basic introduction 基本介紹 中國最龐大的下載資料庫 (整理 . 版權(quán)歸原作者所有 ) 第 17 頁 共 53 頁 Today I‘m going to tell you about a new kind of material. 今天我將要介紹一種新材料 I‘d like to talk about our recent sales performance. 我想介紹一下我們最近的銷售業(yè)績。s a small group. Marilyn, what are your thoughts so far? Make it an openended question so Marilyn can39。re under pressure. Focus your eyes on one person in the audience when you go blank. They39。re almost sure to go blank. Understand why you39。s repeated the criticism in front of another member of staff. By using some of the suggestions below, see if you can rewrite the dialogue so that John offers Mary constructive and positive criticism that will help her to improve her performance: ? Invite Mary to a private interview ? Ask if she is ready to discuss the standard of her work ? Acknowledge the fact that she is new to the pany and that there is a lot to learn ? Say that her reports are lacking in detail and accuracy ? Ask her if she is aware of that ? Say that she is often late in the morning ? Ask her if there are personal problems that make it difficult for her to arrive on time ? Say that some of the clients she deals with have plained that she misses appointments ? Ask her if she can explain why this is ? Ask her if there is anything you can do to help her improve in these areas. ? Set a date for another talk in a few weeks to review her progress. If John conducts the interview along these lines, Mary will: ? Know exactly which aspects of her work are unsatisfactory ? Will have the opportunity to explain why she has problems ? Will not be publicly humiliated ? Will feel that she is getting support in her efforts to improve. Reference ? Brenda Townsend Hall,1998 ? 中國最龐大的下載資料庫 (整理 . 版權(quán)歸原作者所有 ) 第 11 頁 共 53 頁 Lesson Two Formal Verbal Communication in Business II 正式商業(yè)交流 – 商業(yè)演示 （ 2） Part I Objectives ? Four Main Parts of a Presentation 商業(yè)演示的四個部分 ? Delivery Skills 表達(dá)技巧 ? Save you out of embarrassment, at a Presentation 擺脫商業(yè)演示中的尷尬場面 ? Language References 語言參考 Part II The HowTos ? Four parts of a presentation Formal presentations are usually divided into four main parts. ? The introduction ? The overview ? The body ? The ending The introduction At the very least, the introduction should introduce the subject of your presentation. ―Today I‘m going to tell you about the recent improvements that have been made to the XL series of engines.‖ Depending on the situation, it will also do one or more of the following: ? Give the audience a reason to listen ―These improvements give greater fuel efficiency and also lower production costs.‖ ? Provide background information. ―As you probably know, our market share has been falling in recent years.‖ ? Narrow the topic. 中國最龐大的下載資料庫 (整理 . 版權(quán)歸原作者所有 ) 第 12 頁 共 53 頁 ―In particular, I will show you how these improvements make our engines better than our petitors.‖ The overview The overview provides a preview of your presentation for the audience. It is easily done by explaining the structure of your presentation. ―First, I‘m going to describe the new features of the engine.‖ ―Second, I‘ll show you some performance data of the engine‘s fuel efficiency.‖ ―After that, I‘ll explain how the new features will allow us to reduce production costs.‖ ―Finally, I‘ll show a parison with our petitors‘ models.‖ The overview is very important. It helps the audience to anize the way they listen. It is similar to the contents page of a book. As long as the presentation is wellanized, the overview is the easiest part of the presentation to prepare. The body This is the main content of the presentation. How it is anized will depend on the type of presentation. It should be anized logically to match the overall purpose of the presentation. The ending The ending usually does two things. It reviews the information and ideas that were presented in the body of the presentation. This is called the summary. ―As you can see, these improvements increase fuel efficiency and allow us to lower our production costs.‖ It restates the main purpose of the presentation which was stated in the introduction. This is called the conclusion or concluding statement. 中國最龐大的下載資料庫 (整理 . 版權(quán)歸原作者所有 ) 第 13 頁 共 53 頁 ―I am sure these improvements will allow us to win back our market share.‖ ? Delivery skills 1. Look anized The audience will have confidence in someone who seems to know what he or she is doing. Arrange your papers on the desk. Check the OHP（ overhead projector） . Put your bag in a suitable place. Put your notes in a suitable place. Change the seating arrangement if you don‘t like it. Check that everyone can see you and your visual aids. 2. Use natural gestures Don‘t try to be a great actor. Rely mainly on the content of your presentation, not on acting skills. Use the same gestures you would use if you were explaining the same thing to a colleague in a onetoone conversation. To ensure that you use gestures naturally, avoid clasping your hands behind your back, clasping them in front of you, or placing