imi消費(fèi)行為與生活形態(tài)(文件)
【正文】 market research – 從受調(diào)查人員的收入，年齡，職業(yè)等，甚至涉及到更基礎(chǔ)的領(lǐng)域 Ine, age, occupation, spread in significant and consistent categories ? 是中英文對(duì)照，擁有詳盡市場(chǎng)調(diào)研信息的工具書 An exhaustive information in a bilingual book 確定目標(biāo) Targets definition ? 如果您想調(diào)查某產(chǎn)品的目標(biāo)受眾 You want to survey the consumer of a product – 我們知道他們是誰 We know who they are – 我們知道他們?cè)谀睦? We know where they are – 為您節(jié)省寶貴的時(shí)間與金錢 You save time and money ? 因?yàn)槲覀兊臄?shù)據(jù)涵蓋了快速流通領(lǐng)域當(dāng)中近千種產(chǎn)品，包括耐用品和相關(guān)的服務(wù)領(lǐng)域 We cover more than XX products in the fmcg, the durable goods and the services 實(shí)例（ Example） ? 我們可提供更確切的目標(biāo)數(shù)據(jù) A specific target information – 北京人口統(tǒng)計(jì)中女性占有的比例為 % Female in Beijing …. % – 其中年齡 2554歲的為 % Aged 25 to 54 … % – 每天都使用護(hù)發(fā)香波產(chǎn)品的占 % Using shampoo daily …% 實(shí)例（ Example） ? 或者我們可以描述日常使用洗發(fā)水的消費(fèi)者的特點(diǎn) ： Or profile of those using shampoo daily – 大部分是年輕女性 More likely to be a woman, to be young – 經(jīng)濟(jì)比較富裕 And to earn more money ? 更多有價(jià)值的信息 A highly valuable information ! 提供更好的支持 Support for better results 有獨(dú)到見解的提案 Knowledgeable proposals ? 為您的提案提供更充分的數(shù)據(jù)來驗(yàn)證眾多的市場(chǎng)理論 Support to write proposals with additional data to prove an extensive market knowledge ? 根據(jù)產(chǎn)品的細(xì)化而使調(diào)查方法更加多樣化 Methodology used vary according to the peration of goods – 例如電話 such as telephone – 對(duì)不同的市場(chǎng)規(guī)模都需要進(jìn)行調(diào)查 but also size of the market you want to survey ? 我們的年鑒包括了所有您制定提案所需要的數(shù)據(jù)支持 Our yearbook includes all the data you need to write those proposals 增加了生活態(tài)度的調(diào)查 Added value of attitudes ? 為了更好地服務(wù)于我們共同的客戶，我們要更加深入地了解當(dāng)?shù)叵M(fèi)者為什么這樣做和如何去做 To better serve your clients and our clients we go beyond possession to understand the why and the how ? 對(duì)于不同產(chǎn)品的品類我們都有一系列觀點(diǎn)來更好地區(qū)分中國社會(huì)形態(tài) For each category of product we have a series of attitude statements to better segment Chinese society – 形態(tài)區(qū)分的結(jié)果 Segmentation results – 生活態(tài)度分析 Attitude analysis – 以及很多有參考價(jià)值的信息加入到你的提案當(dāng)中 A great value to add in proposals 有目共睹的結(jié)果 （ Actionable results） ? IMI年鑒提供的信息可以使您的調(diào)查報(bào)告更加完善 The data from our yearbook can easily be integrated in your research ? 調(diào)查報(bào)告將滿足你的客戶的迫切需要 To deliver results that will make a difference to your clients 數(shù)據(jù)已經(jīng)在您面前 The information is already here ? 所有您的客戶都需要很多信息 For all your clients needing to – 預(yù)測(cè)一個(gè)或多個(gè)市場(chǎng) Size up one or several market – 評(píng)估不同競(jìng)爭(zhēng)對(duì)手的市場(chǎng)份額 Evaluate
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