消費(fèi)者資源(文件)
【正文】 ? 成功之例三 ﹕ Aldi 秘方１ ﹕ Every Day Low Price ( HighLow Price Policy) 秘方２ ﹕ BacktotheBasics (core food items,minimum of service) Poverty ? “ nonmarkets” homeless, disadvantaged consumers ? 不具市場(chǎng)力，但若為數(shù)增會(huì)影響有消費(fèi)力者。 一因有消費(fèi)力者購(gòu)買決策變得斤斤計(jì)較，且貸款購(gòu)買意願(yuàn)降低 ﹔ 二因造成犯罪率 ↑、政府服務(wù) ↑、賦稅 ↑，故消費(fèi) ↓ 不景氣的年代 ? During a recession, good marketers focus on attributes that provide value for customers at the lowest price. ? Wellfinanced firms can expand market share by maintaining AD. ? Campbell Soup因應(yīng)之道 「貨真價(jià)實(shí)」、「俗擱大碗」 Wealth ?董、珠寶、定存、基金、股票、債券等有價(jià)證券。 ? 通常人一次處理的資訊量在４－７chunks 之間。 ? Credit 的熱衷者 ? Credit 的隱憂 時(shí)間資源 Are you timecrunched? ? ? I often feel under stress when I don’ t have enough time. ? When I need more time, I tend to cut back on my sleep. ? At the end of the day, I often feel t
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