消費(fèi)者財政烙記的a s ilicon谷透視匯合(ppt32)英文(1)(文件)
【正文】 Purchase Taste Free Trial The Convergence of B R A N D I N G Consumer Financial 靜夜四無鄰，荒居舊業(yè)貧。The Convergence of Consumer Financial B R A N D I N G A Silicon Valley Perspective Holland Carney President . Western Region Alexander Ogilvy PR Worldwide Consumer Financial “ WALL STREET is bombarding the public with an unprecedented marketing blitz amplified by the news media. The result: Investing is being a highrisk sport” Everybody?s an Investor! ? Wall Street advertising zoomed 95% last year to $ billion3 times what it was 5 years ago ? The percentage of investors investing online TRIPLED from 1998 to 1999 ? 48% of Americans own stock today ? Investors now hold an average Nasdaq stock for 5 months, vs. 2 years a decade ago ? Buy remendations outnumber sells by 72 to 1. The ratio 10 years ago was 10 to 1 ? CNBC is to investors what ESPN is to sports fans! NASDAQ NASDAQ has bee a global consumer marketing medium. “ Correction” Bull Vs. Bear “ Slump” “ Much Needed Correction” “ Crash” “ Temporary setback” “ Burst Bubble” My 15Year Old Brother Will only consume Pepsi products because he owns Pepsi stock My 78Year Old Grandmother Bought her first stock because she regularly buys the products and already has a deep brand relationship. Brand Loyalists = Shareholders Stock Losers = Unhappy Customer
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