小企業(yè)管理第2講(文件)
【正文】 ? Financial Projections Small Business Management Parts of the Business Plan 1. Executive Summary 2. Owner/Officer Resumes 3. Company History 4. Description of the Business 5. Business Strategy 6. Description of Product/Service 7. MARKETING STRATEGY! 8. Operational Plans 9. Financial Projections 10. Loan Proposal Cas e An al ys is F orm at I . I denti f y th e m a in is s ue in th e c a s e in your in tr oductor y s e nt e nce .I I . E xt e r nal S it uatio n of im por tanc e to th is C om panyA. T a r get M a r ket S e gm e nt B . C om petit or s C . U ni que P r obl e m s / Oppor tu ni ti e sI I I . C om pany Ana ly s isA. P r oduct L in e s B . I ndus tr y P os it io n C . F in a ncia l P os it io n D . Ope r a ti onal C ondi ti on 1. T e c hnol ogy 2. P e r s onnel 3. S tr uctur e 4. P r oducti on C a pac it y E . Owne r or T op M a n a gement C a pabil it ies / We a knes s e s I V. B r ief S WO TV. Goa l/ S tr a tegy I denti f ica ti on a nd E valuati on A. Wha t a r e th e f ir m 39。s profit plus inventory. Bakery (6day operation): 10 times weekly gross. Manufacturing: Appraised value of machinery plus raw materials, packing materials, and inventory at cost plus 1/2 to 1 year39。s a Dog 2. Ill Will from Previous Owner 3. Unsuitable Employees 4. Poor Location 5. Obsolete/
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