【正文】 s like GermX which claims to eliminate 99% of germs.) ? Complete the conversation ? A: Look, we have to ________. (最遲在 15號(hào)前敲定這些細(xì)節(jié)問題 ) ? B: You never leave us enough time. _____ (至少需要 2周 ) to get the storyboard written up, and then plan the shots, hire actors, and do some rehearsals. ______. (你的時(shí)間表給我們的時(shí)間不夠 ) ? A: It’ s not our schedule! ———— . （最后期限是上面定的） ? B: You mean CEO? ? A: _____? (除了他還能有誰 ) ? Translate the conversation ? A: 就我所知，你的產(chǎn)品僅做了報(bào)紙廣告，這遠(yuǎn)遠(yuǎn)不夠。 ? B:可是我們當(dāng)前的預(yù)算很緊張。 ? 3. Promotion ? Warmup discussion: What is promotion? ? Promotion (also referred to as marketing munications) involves the munication of information between marketers and potential buyers, and/or others in the channel or wider munity, in order to influence attitudes and behaviours. ? Classification of IMC Media, Tools and Technology ? Sentence patterns ? 1. Also, you fet, they’ re professionals. They run events like our product launch. ? 2. We’ re going through an event management pany, so they should manage most of the details. ? 3. I think we should launch a new advertising promotion campaign at the beginning of next year. ? 4. With this line of tennis rackets, you have stiff petition against you. ? 5. These are the events our customers potential customers care about. ? 6. What kind of promotional events are scheduled for the new product line? ? 7. Let me take your samples back to my boss. We’ ll think it over contact you later. ? 8. Would you be interested in talking with him about our ideas for uping models? ? Phrases ? Promotional events product line ? Event management pany ? Run events market share ? Stiff petition environmentalfriendly ? Latest model/design userfriendly ? Wide varieties to choose from ? Available in various models sizes ? ? A: The _1_ is on Tuesday, and clear your _2_ over the next few days because we’ re going to be _3__ in order to get everything ready in time. ? B: Oh, it’ s not as bad as all that… Almost everything is already set. We’ re going through an _4_ pany, so they should manage most of the details. Probably the biggest thing on our plate is to go over the _5_ with their onsite managers to make sure it all goes as planned. ? A: I hate to _6_… What if their people drop the ball? We should be prepared with a _7_ plan just in case… ? B: Opening day is Tuesday. We’ ve been working with this pany to set everything up since last spring. They’ re very clear on all of the _8_. Also, you fet, they’ re _9_… they run events like our _10_ for a living. I’ d say we’ ve nothing to worry about. ? ? A: The product launch is on Tuesday, and clear your calendars over the next few days because we’ re going to be burning the midnight oil in order to get everything ready in time. ? B: Oh, it’ s not as bad as all that… Almost everything is already set. We’ re going through an event management pany, so they should manage most of the details. Probably the biggest thing on our plate is to go over the event rundown with their onsite managers to make sure it all goes as planned. ? A: I hate to put all our eggs in one basket… What if their people drop the ball? We should be prepared with a backup plan just in case… ? B: Opening day is Tuesday. We’ ve been working with this pany to set everything up since last spring. They’ re very clear on all of the details for the event. Also, you fet, they’ re professionals… they run events like our product launch for a living. I’ d say we’ ve nothing to worry about. ? ? A: _______(安排了什么樣的促銷活動(dòng) ) for the new products? ? B: Marketing has us set up with ____(在 5個(gè)大城市舉行產(chǎn)品發(fā)布會(huì) ), as well as some sponsoring events throughout the year. ? A: ______? (你說的是什么樣的贊助活動(dòng) ) I don’ t know how effective sponsorship really is. ? B: _______. (不是你想的那樣 ) These events will give us ____(更多曝光機(jī)會(huì) ) than most. Take the tricity marathon for starters. _____ (這是備受關(guān)注的活動(dòng) ) The television exposure alone will nearly double the customer awareness. ? A: _______? (還有什么活動(dòng) ) ? B: We’ ve got a spot in the Olympic stadium _____ (贊助一個(gè)參賽隊(duì)的裝備 ) ? A: _________? (這些活動(dòng)是顧客所關(guān)心的嗎 ) ? B: Yes. We choose these events _______. (基于市場調(diào)查 ) ? 4. Attending trade shows What is a trade show? (2 videos) A trade show is a kind of exhibition which is anized in order to provide space to the panies that wish to demonstrate their services and new products. Usually, a trade show is anized for a specific industry or a number of industries as well. Sometimes, a trade fair is open to the public and people are allowed to see the new products and sometimes, only the pany representatives are allowed to enter the trade fair. Apart from the members of trade and public, members of press are also invited to the trade fairs so as to cover the event. A considerable amount of capital is required to successfully run a trade fair. A trade show is usually run for few days but a large number of people are required for the smooth running as a lot of services are requir