emba必修課--企業(yè)管理part1(文件)
【正文】 olitics, laws, quotas, tariffsGeography Global regional patterns Environmental awareness(經(jīng)濟學 )(心理學 )(社會學 )(人類學 )(政治學 )(地理學 )Business and The Humanities(企業(yè)與人文 )Communication Convey messages, clarify ideas, persuadeForeign Language Reading writing skillsPhilosophy Basis for fundamental beliefs(溝通 )(語言 )(哲學 )Business and Allied Disciplines(與企業(yè)相關的學科 )Law Mathematics Statistics Computer Science Environmental Science (法律 )(統(tǒng)計 )(數(shù)學 )(電腦 )(環(huán)境科學 )Value Chain(價值鍊 )Support activitiesPrimary activitiesINBOUNDLOGISTICSOUTBOUND LOGISTICSMARKETING SALES SERVICETECHNOLOGY DEVELOPMENTPROCUREMENTFIRM INFRASTRUCTURE (Financing, legal support, accounting)OPERATIONSHUMAN RESOURCES (Recruiting, training, incentive system, etc.)Business Functions(企業(yè)的功能 )InformationManagement(資訊 )Finance(財務 )Production(生產(chǎn) )Research Development(研發(fā) )Marketing(行銷 )Human Resource(人力資源 )What is Marketing?(行銷 )Determining customer needs and wantsSatisfying customer expectations(瞭解顧客的需要與欲求 )(滿足與超越顧客的期待 )Marketing Mix(行銷組合 )ConsumerProduct StrategyPricing StrategyPromotionStrategyDistributionStrategy(產(chǎn)品策略 ) (訂價策略 )(促銷策略 ) (通路策略 )Accounting in Business(會計在企業(yè)中的功能 )Financial AccountingManagerial AccountingReport information to outside stakeholders Generate information for inside decision making (財務會計 )(管理會計 )(外部溝通 )(內(nèi)部決策 )Finance in Business(財務 )Fund acquisition mgmt Sources of funds Managing fundsAssessing long term financial needManaging financial risks(資金的取得與管理 )(評估長期資金需求 )(風險管理 )Human Resource Management(人力資源管理 )StaffingHuman ResourcesTrainingEmployee Motivation(招募 )(訓練 )(激勵 )Production / Operations(生產(chǎn)與作業(yè) )Designing OperationsProcess strategy Capacity planningLocation selection Layout decisions Managing OperationsQuality mgmt JustInTime (JIT)Mass customization Lean mfging(規(guī)劃設計 )(作業(yè)管理 )單元二 企業(yè)的所有權型態(tài)與創(chuàng)業(yè)精神Forms of Business Ownership(企業(yè)的所有權型態(tài) )Sole ProprietorshipOne ownerPartnershipTwo or more ownersCorporationOwned by stockholders獨資合夥公司Sole Proprietorship(獨資經(jīng)營的優(yōu)缺點 )Advantages DisadvantagesEasy to startSimplicityFreedomPossible tax advantagesUnlimited LiabilityFinancial restraintsSurvival tied To one personTime mitmentPartnerships: Two types(合夥制 )Partners have Unlimited liability Limited liabilityNo managementparticipation GeneralPartnershipLimitedPartnership一般合夥制 有限合夥制Partnerships(合夥制的優(yōu)缺點 )Advantages DisadvantagesMore capitalExpanded mgmtskillsIndividuals canspecializeUnlimited liabilityLegal plicationsTransfer of ownership
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