營銷管理ch17-零售與直銷(文件)
【正文】 hat distinguishes the retailer from others in the minds of consumers in that segment ? Store Image – Atmospherics ? The physical elements in a store’s design that appeal to consumers’ emotions and encourage buying ? Interior layout, colors, furnishings, and lighting ? Exterior storefront and entrance design, display windows, and traffic congestion 26 Copyright 169。 1984 by Houghton Mifflin Company. Used by permission. 29 Copyright 169。 16:34:4216:34:4216:341/30/2023 4:34:42 PM ? 1以我獨(dú)沈久，愧君相見頻。 2023年 1月 30日星期一 下午 4時(shí) 34分 42秒 16:34: ? 1比不了得就不比，得不到的就不要。 下午 4時(shí) 34分 42秒 下午 4時(shí) 34分 16:34: ? 沒有失敗，只有暫時(shí)停止成功！。 16:34:4216:34:4216:34Monday, January 30, 2023 ? 1不知香積寺，數(shù)里入云峰。 2023年 1月 下午 4時(shí) 34分 :34January 30, 2023 ? 1少年十五二十時(shí)，步行奪得胡馬騎。 16:34:4216:34:4216:341/30/2023 4:34:42 PM ? 1越是沒有本領(lǐng)的就越加自命不凡。 :34:4216:34:42January 30, 2023 ? 1意志堅(jiān)強(qiáng)的人能把世界放在手中像泥塊一樣任意揉捏。 下午 4時(shí) 34分 42秒 下午 4時(shí) 34分 16:34: MOMODA POWERPOINT Lorem ipsum dolor sit amet, consectetur adipiscing elit. Fusce id urna blandit, eleifend nulla ac, fringilla purus. Nulla iaculis tempor felis ut cursus. 感謝您的下載觀看 專家告訴 。 2023年 1月 下午 4時(shí) 34分 :34January 30, 2023 ? 1業(yè)余生活要有意義，不要越軌。 16:34:4216:34:4216:34Monday, January 30, 2023 ? 1知人者智，自知者明。 下午 4時(shí) 34分 42秒 下午 4時(shí) 34分 16:34: ? 楊柳散和風(fēng)，青山澹吾慮。 2023年 1月 30日星期一 下午 4時(shí) 34分 42秒 16:34: ? 1楚塞三湘接，荊門九派通。 16:34:4216:34:4216:341/30/2023 4:34:42 PM ? 1成功就是日復(fù)一日那一點(diǎn)點(diǎn)小小努力的積累。 2023年 1月 下午 4時(shí) 34分 :34January 30, 2023 ? 1行動(dòng)出成果，工作出財(cái)富。 16:34:4216:34:4216:34Monday, January 30, 2023 ? 1乍見翻疑夢，相悲各問年。 Houghton Mifflin Company. All rights reserved. ? 靜夜四無鄰，荒居舊業(yè)貧。 Houghton Mifflin Company. All rights reserved. Strategic Issues in Retailing (cont’d) ? The Wheel of Retailing – A hypothesis holding that new retailers usually enter the market as lowstatus, lowmargin, lowprice operators but eventually evolve into highcost, high price merchants. 28 Copyright 169。 lease space to retailers running retail stores out of warehouse bays – Nonanchored malls ? Do not have traditional department store anchors。 Houghton Mifflin Company. All rights reserved. Franchising (cont’d) ?Advantages – Enables startup with limited capital – Provides developed and proven business to franchisee – Attracts customers with established brand name – Allows immediate market entry – Motivates franchisee to succeed ?Disadvantages – Control over aspects of the business and its operations by franchiser – Expense of continuing franchise royalties and advertising fees – Lack of control of franchisees by franchisor 22 Copyright 169。 Houghton Mifflin Company. All rights reserved. Franchising ? Franchising – An arrangement in which a supplier (franchiser) grants a dealer (franchisee) the ri
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