【正文】 為了適應(yīng)零售市場的競爭，公司的商品毛利率定位如下，以確保適應(yīng)市場的競爭和公司的盈利。二、毛利率%三、商品銷售毛利額 ￥ 30, 四、營業(yè)費(fèi)用 ￥ 21, （一）可控費(fèi)用 ￥ 15, 工資 ￥ 8, 人員編制6人，其中5人平均工資是900元/月，1人工資為3500元/月。運(yùn)輸費(fèi) ￥ 1, 采購商品車費(fèi)。商品折價(jià)報(bào)損費(fèi) ￥ 殘損不可退換商品、被盜商品。五、其它收入 ￥ 　代售二手商品、自行車租賃、包裝紙品售賣、小偷罰沒款等六、純利潤總額 ￥ 8, 　 510個(gè)門店投資收益預(yù)算分析⑴、房租 2萬元/月(辦公、倉儲)⑵、裝修15萬、設(shè)備15萬（電腦5萬、辦公家具、貨架、10萬……) ⑶、人員工資、福利、（中高層34人，平均5000元/月，一般員工23人，2000元/人）⑷、水電、信息費(fèi)用（電話、網(wǎng)絡(luò)） 3000元/月⑸、管理費(fèi)（工商管理1000元、通訊費(fèi)300元/人、差旅費(fèi)2000元、交通費(fèi)2車，2000元/車、業(yè)務(wù)招待費(fèi)5000元）⑹、信息系統(tǒng)、財(cái)務(wù)軟件 15萬⑺、營銷推廣費(fèi) （讓利促銷、單頁宣傳、現(xiàn)場促銷）⑻、其他費(fèi)用2000元/月 平均費(fèi)用：9萬元/月，按三年攤銷,。七、 連鎖發(fā)展戰(zhàn)略規(guī)劃定位 一年發(fā)展計(jì)劃根據(jù)公司對便利店籌備工作的進(jìn)度推進(jìn)，在第一年內(nèi)，先在廣州市內(nèi)，在選址理想的社區(qū)先開設(shè)一家5080平方米的便利店旗艦店，旗艦店成功運(yùn)營1個(gè)月后，可加快開店速度，在旗艦店成功運(yùn)營1個(gè)月后，并在2個(gè)月內(nèi)再同時(shí)新開23家新店，6個(gè)月內(nèi)再新開5家店，一年內(nèi)開店數(shù)量在10家左右。八、 提升門店單店?duì)I業(yè)額和利潤的途徑定位客單價(jià)提升的途徑：單次消費(fèi)金額從10元提高至15元，需增加產(chǎn)品和服務(wù)種類，通過規(guī)模采購降低成本，提升商品毛利率，提供組合營銷的產(chǎn)品促銷； 吸引商品消費(fèi)客流的途徑：店面整體形象提升，增加產(chǎn)品和服務(wù)種類，增加社區(qū)宣傳； 吸引個(gè)性需求的客流的途徑：便捷還款、目錄銷售；吸引消費(fèi)者重復(fù)消費(fèi)的途徑：會員卡商品折扣、消費(fèi)積分獎(jiǎng)勵(lì)、便民服務(wù)優(yōu)惠等； 從其他便利店吸引客流的途徑：店面整體形象提升，階段性的產(chǎn)品促銷，新的產(chǎn)品和服務(wù)種類（涼茶等），提供公益設(shè)施（公共衛(wèi)生間）、社區(qū)便民服務(wù)；通過購物卡的推廣，與其他商家合作，獲取營業(yè)收入以外的盈利來源；九、 某某便利店發(fā)展SWOT分析 S（優(yōu)勢）分析公司在投資便利店時(shí)，具有如下發(fā)展優(yōu)勢： 具有資本實(shí)力的母公司和兄弟公司的支持； 具有海外資本市場的投入； 具有市政區(qū)域性的政府網(wǎng)絡(luò)支援； 具有完善的零售管理體系； 具有優(yōu)勢的管理團(tuán)隊(duì)； 具備差異化經(jīng)營的思路和項(xiàng)目。 委托經(jīng)營公司前期負(fù)責(zé)開設(shè)門店，開業(yè)后，以委托經(jīng)營的方式交給員工經(jīng)營，員工承包門店，員工在完成公司下達(dá)的銷售指標(biāo)任務(wù)后，多勞多得，員工上交費(fèi)用。 擔(dān)保抵押 公司前期負(fù)責(zé)開設(shè)門店，開業(yè)后，員工采取資產(chǎn)擔(dān)保抵押的方式，接管門店，自主經(jīng)營，自負(fù)盈虧，上交公司相關(guān)費(fèi)用。s first satellite Sputnik. I also missed watching Neil Armstrong step foot on the moon and the first space shuttle take off for the stars. Those events were way before my time.As a kid, I was fascinated with what goes on in the sky, and when NASA pulled the plug on the shuttle program I was heartbroken. Yet the privatized space race has renewed my childhood dreams to reach for the stars.As a meteorologist, I39。s like the set for a George Lucas movie floating to the edge of space.You and I will have the chance to watch a man take a leap into an unimaginable free fall from the edge of space live.The (lack of) air up there Watch man jump from 96,000 feet Tuesday, I sat at work glued to the live stream of the Red Bull Stratos Mission. I watched the balloons positioned at different altitudes in the sky to test the winds, knowing that if they would just line up in a vertical straight line we would be go for launch.I feel this mission was created for me because I am also a journalist and a photographer, but above all I live for taking a leap of faith the feeling of pushing the envelope into uncharted territory.The guy who is going to do this, Felix Baumgartner, must have that same feeling, at a level I will never reach. However, it did not stop me from feeling his pain when a gust of swirling wind kicked up and twisted the partially filled balloon that would take him to the upper end of our atmosphere. As soon as the 40acre balloon, with skin no thicker than a dry cleaning bag, scraped the ground I knew it was over.How claustrophobia almost grounded supersonic skydiverWith each twist, you could see the wrinkles of disappointment on the face of the current record holder and cap (capsule munications), Col. Joe Kittinger. He hung his head low in mission control as he told Baumgartner the disappointing news: Mission aborted.The supersonic descent could happen as early as Sunday.The weather plays an important role in this mission. Starting at the ground, conditions have to be very calm winds less than 2 mph, with no precipitation or humidity and limited cloud cover. The balloon, with capsule attached, will move through the lower level of the atmosphere (the troposphere) where our daytoday weather lives. It will climb higher than the tip of Mount Everest ( miles/ kilometers), drifting even higher than the cruising altitude of mercial airliners ( miles/ kilometers) and into the stratosphere. As he crosses the boundary layer (called the tropopause), he can expect a lot of turbulence.The balloon will slowly drift to the edge of space at 120,000 feet ( miles/ kilometers). Here, Fearless Felix will unclip. He will roll back the door.Then, I would assume, he will slowly step out onto something resembling an Olympic diving platform.Below, the Earth bees the concrete bottom of a swimming pool that he wants to land on, but not too hard. Still, he39。d miss this.內(nèi)部資料，請勿外傳！9JWKffwvGtYM*Jgamp。849Gx^Gjqv^$UE9wEwZQcUE%amp。MuWFA5u。gTXRm6X4NGpP$vSTTamp。QA9wkxFyeQ^!djsXuyUP2kNXpRWXmAamp。s not needed. Instead, he plans to deploy his 270squarefoot (25squaremeter) main chute at an altitude of around 5,000 feet (1,524 meters).In order to deploy this chute successfully, he will have to slow to 172 mph (277 kph). He will have a reserve parachute that will open automatically if he loses consciousness at mach speeds.Even if everything goes as planned, it won39。d hear my foot tapping rapidly under my desk. I39。附：企業(yè)經(jīng)營管理模式總經(jīng)理崗位手冊總經(jīng)理助理崗位手冊財(cái)務(wù)經(jīng)理崗位手冊財(cái)務(wù)人員崗位手冊出納人員崗位手冊收銀員崗位手冊采購人員崗位手冊采購部助理文員崗位手冊持款人員崗位手冊物流經(jīng)理崗位手冊1物流分貨員崗位手冊1物流保管員崗位手冊1司機(jī)崗位手冊1人力資源部崗位手冊1店鋪經(jīng)理崗位手冊1店鋪助理崗位手冊1理貨員崗位手冊1收貨人員崗位手冊1販賣促銷人員崗位手冊Editor39。 承包經(jīng)營 公司前期負(fù)責(zé)開設(shè)門店，開業(yè)后，員工采取繳納承包金的形式承包門店，進(jìn)行承包經(jīng)營。認(rèn)同公司的經(jīng)營理念和發(fā)展模式、遵從公司各項(xiàng)管理制度、配合公司實(shí)施各項(xiàng)營銷方案、日常店面管理、對本店面經(jīng)營成果負(fù)主要責(zé)任；③、投資者：按店面布局與前期運(yùn)行的總投資以現(xiàn)金方式投入49%，最低不能低于上述總投資的25%，不參與日常管理，全權(quán)委托公司統(tǒng)一管理。 二至五年發(fā)展計(jì)劃公司根據(jù)在第一年開設(shè)的便利店的成功運(yùn)營情況、市場占有率和規(guī)模效應(yīng)的需求及資本運(yùn)營的需要，可在第二年內(nèi)，加快開店速度和數(shù)量，可在以廣州為中心的周邊城市開設(shè)連鎖便利店，如在東莞、深圳等城市內(nèi)開設(shè)，店鋪開設(shè)數(shù)量應(yīng)在50100家內(nèi)，在3年內(nèi)，開設(shè)200300家左右，在五年內(nèi)開設(shè)500家。)分析： 前5家店，一年內(nèi)，平均運(yùn)營10個(gè)月，營業(yè)額13萬元/月，按20%毛利測算毛利130萬，后5家店，一年內(nèi)，平均運(yùn)營5個(gè)月，營業(yè)額13萬元/月，按20%毛利測算毛利65萬，兩項(xiàng)合計(jì)，在單店盈虧持平的前提下，一年內(nèi)10家店可為公司增加毛利195萬元。接待費(fèi) ￥ 相關(guān)政府部門來門店檢查工作時(shí)所花費(fèi)的飲料費(fèi)用稅金 ￥ 銷售稅金（二）不可控費(fèi)用 ￥ 4, 租賃費(fèi) ￥ 2, 營業(yè)場所租費(fèi)用。差旅費(fèi) ￥ 為公司辦事費(fèi)用。辦公費(fèi) ￥ 耗材品100元，印刷品100元。六、 投資預(yù)算分析 單店設(shè)備投資預(yù)算分析（標(biāo)準(zhǔn)配置）設(shè)備投資預(yù)算表（單位：元）序號設(shè) 備名 稱數(shù) 量預(yù)算金額備 注1貨架4組3200按照4組計(jì)算，每組800元2座地雪糕雪條柜1臺20003冷飲柜1組16000立式3門高檔4熱狗機(jī)（池）1組5005電飯煲1個(gè)2006蒸包機(jī)1個(gè)5007微波