商務(wù)英語課件tutorial_(文件)
【正文】 客戶關(guān)系管理方面的衡量尺度 客戶忠誠度、單獨客戶關(guān)系的總價值 市場份額、利潤 Tutorial 4 ?Permission Marketing 許多公司發(fā)現(xiàn)通過電子郵件可以和客戶之間維持有效的對話。） 2) relevance（恰當(dāng)性） Relevance is the degree to which the product offers utility to a potential customer.（即產(chǎn)品提供給潛在客戶的實用程度。 Tutorial 4 SESSION —— Creating and Maintaining Brands on the Web ?Other Web Branding Strategies One method that is working for wellestablished Web sites is to take their dominant positions and extend them to other products and services. Of course, this leveraging approach only works for firms that already have Web sites that dominate a particular market. 對于成熟的網(wǎng)站，另一種可以使用的方法是立足于自己占統(tǒng)治地位的市場，然后將其擴(kuò)張到其他產(chǎn)品和服務(wù)。這種服務(wù)被稱為理性品牌策略。 Tutorial 4 QUICK CHECK 4 (1) True or False: Radio and television are examples of addressable media. (2) The underlying munications model for personal contact sales is to . (3) Describe the defining characteristic of product information searches on the Web. (4) What danger is faced by large firms that do not acknowledge and use the Web’s capability for meaningful twoway munication with their customers? (5) What term(s) define the process when an online music store such as CDnow gathers information about its customer’s purchase patterns and preferences, an
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