江蘇專用019高考英語二輪專題四任務(wù)型閱讀第二節(jié)分類突破二轉(zhuǎn)換詞匯類優(yōu)選習(xí)題(文件)
【正文】 ng pleting his or her tasks.Marketers have more options in today’s increasingly multilingual society—a variety of electronic and print media can address groups of consumers in different factors influence the choice of media and some cases，it’s simply practical to advertise in the consumer’s native language，particularly if many of the consumers in this group are primarily other cases，by advertising on，say，a Spanish television channel in the US，an advertiser may earn the respect of the consumer by addressing him in his native language，as well as develop positive associations with the medium and its unique ，marketers have another factor to consider when deciding where to advertise and in what bilinguals have two personalities? A special case of cultural frame switching published by researchers at the University of Texas，shows that bilingual individuals exhibit different personality characteristics when speaking different languages.Lead researcher Nairan RamirezEsparza，tested individuals who were bilingual in English and Spanish for various personality traits，and found that the subjects answered the questions differently when asked in English and new work built on past research that showed the values of subjects changed when they were surrounded by stimuli from different cultures.How can marketers take advantage of “cultural frame switching”？ It may sound challenging without specific research，but at least for Spanish，English bilinguals in the US，there is now some hard data on the languagerelated personality to other language binations may be possible， the Spanish/English bilingual results seem to be in agreement with testing of monolingual Spanish and English speakers，languagespecific testing of bilingual subjects may not be essential to get an idea of what kind of cultural frame switching might occur in other bilingual ，paring known personality differences for each language/culture would give an indication of the differences bilingual individuals would exhibit.I think it would be a mistake to overemphasize this phenomenon over other criteria affecting the selection of appropriate media and language to reach a target ，the major considerations of demographics(人口統(tǒng)計(jì)資料)，perception of the medium，language fluency， remain major ，the languagedriven cultural frame switching may not make much difference to many products or the product does attract one cultural personality more，though，it may make sense to exploit that differences of the other decision criteria are more or less equivalent.The researchers po
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